Facebook Rolls Out Three New Features – Full Report from 360i

Image: AP

At a Wednesday press event, Facebook’s Mark Zuckerberg announced three product updates that will significantly influence user experience within the platform. First, Facebook will begin rolling out a landmark ‘Download Your Information’ feature which, in essence, enables users to access and retrieve the lifespan of their content within the platform via a ZIP file download. This information will be pulled from Facebook’s API, so deleted content will not be available — yet, this feature is a noteworthy shift from the “black box” reputation that Facebook seems to have regarding user data. A second new feature is the Applications You Use Dashboard, which eases user management of applications within the platform.

The third update – and most significant for marketers – is the new Facebook Groups, which expands the concept of Facebook Lists (a prior feature that lets users create sub-groups) to encourage users to establish and join sub-communities within which they can share content (e.g. documents, photos, links) and even communicate within private Group Chats.

Read and download our latest POV to learn more about the product updates and how they will impact marketers.

360i POV: Facebook Product Announcements

Have you tested out any of the new features? Let us know by leaving us a comment or sending a tweet.