What Every Marketer Needs to Know About Google +1 – A Report from 360i

Yesterday, Google announced the launch of an enhancement to their search offering called “+1” that for the first time incorporates social influence as a determining factor for paid and natural search rankings. Currently in pilot, Google +1 allows consumers to mark preferred listings and passively share results with friends. There are many complexities and potential ramifications that come with this, and in our latest POV we outline how +1 works from a consumer perspective, in addition to how it might affect your media and SEO strategies.

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360i Report on Google +1