360i Report on Social Media Calls to Action in Traditional Advertising

Pop singer Cheryl Cole promotes her new album with social media calls to action on a billboard (via BOTTLE PR).

Today we released a new POV on the utilizing social media calls to action in traditional advertising.

Advertising is more effective and engaging when digital and traditional marketing channels work together. By bringing a brand’s audience offline to its digital assets, particularly within social spaces, consumers can extend their experience with brands. And, in turn, brands can further engage with consumers over time, increasing the overall impact of the messaging.

For a brand to create this effect, these two marketing channels will need to come together. In this report, we discuss how social calls to action can bridge the gap between online and offline, amplifying the message and maximizing ad effectiveness by making paid media work harder. We also outline when and how to use social media calls to action and how the strategy can fit within your brand’s broader marketing communications architecture.

Download our latest POV to learn more about how marketers are using social media calls to action in traditional advertising.

360i Report on Social Media Calls to Action in Traditional Advertising