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Category Archives for Reports & Whitepapers

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Alexa, Siri, Google: How do we know what they know?

What does Alexa know? What doesn’t she know? Why did Google Assistant share that answer? And most importantly, where is my brand in all of this? As more consumer queries occur via Voice, these are the questions marketers are struggling to understand. Voice agents can feel like black boxes – murky, mysterious, and always changing. […]

Get 360i’s Voice Playbook: The Definitive Marketer’s Guide to Voice

Today, we’re excited to release 360i’s Voice Playbook – an actionable guide for marketers that shares our collective learnings from over a year of exploring and executing for Voice. The Voice Playbook covers everything from staffing for a Voice team to skill discoverability and the nuts and bolts of Voice production. Download your free copy […]

360i Report: CES 2017: Innovations, Trends and the Tech Making Them Possible

Earlier this month the Consumer Technology Association hosted its 50th annual CES convention in Las Vegas. Coming out of the show 360i shares the major technologies and trends that marketers should be paying attention as we head into 2017. Full PDF report is available below.  CES Overview Originally billed as the “Consumer Electronics Show” a half-century […]

SXSW Roundup: A Recap Report of SXSW Interactive 2016

Just released – we’re bringing you our annual SXSW recap report, a comprehensive breakdown of all things SXSW Interactive 2016. SXSW Interactive was nothing short of inspiring – from interacting with robots to experiencing the latest in Virtual Reality, livestreaming, messaging apps and more – our ambassadors returned ready to share their learning and biggest […]

Reimagine (Almost) Everything: 360i’s Marketing Leadership Playbook

Our industry is moving through an accelerated transition from TV-led to digitally led marketing with digital set to surpass TV ad spending for the first time in 2016. It is time for marketers to “Reimagine (Almost) Everything.” Just released, 360i’s Marketing Leadership Playbook provides guidance to marketers on how they can reimagine their approaches to marketing […]