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Digital Marketing & Social Media Blog

Category Archives for Reports & Whitepapers

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SXSW Hotsheet: A Guide to the Best of SXSW Interactive 2014

Hot off the press is our SXSW HOTSHEET – a comprehensive recap of all things SXSW 2014. There’s no doubt about it, this was the year marketers made their presence known in Austin through innovative and authentic brand activations. But startups were not to be left out of the spotlight, and many caught the attention of the ...

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360i Study Examines Twitter Usage Across the U.S. & U.K.

Today, we’ve released a new report that explores the role of culture when it comes to how, where and with what purpose people in the United Kingdom and the United States engage on Twitter. “Twitter Usage Across the U.S. & U.K.” demonstrates the ways in which consumers of two relatively similar markets participate differently in ...

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What the Colliding Worlds of Search & Display Mean for Marketers

Back in the early days of search engine marketing, creating an ad was simple. There was a headline, two description lines and a display URL, as shown in this sample search ad from 2007. Search ads have since grown in complexity, as site links, location extensions, social extensions and more have made their way into ...

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[REPORT] How Brands Can Engage Millennials at the Supermarket

360i has released a new report that explores the digital habits of Generation Y while in the act of grocery shopping. “How Marketers Can Engage Millennials at the Supermarket” reveals that there is great potential for marketers to interact and develop relationships with this audience before, during and after this weekly routine. To capitalize on ...