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Digital Marketing & Social Media Blog

Category Archives for Reports & Whitepapers

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Millennials’ Modern Views of Family & Traditions Marketers Should Know

The idea of a traditional nuclear family – the married heterosexual couple living happily with their biological children – has heavily influenced American culture for the past several decades. Brand messaging around the family has, for the most part, remained equally outdated: consumers continue to see idyllic advertisements such as perfect families gathering for dinner, […]

globaltwitter

Global Twitter Trends: South Korea

We’re excited to share a new research paper from 360i’s Insights & Planning group, entitled “Global Twitter Trends: South Korea.” This whitepaper is the last of a multi-part series in which we explore the social media habits of three emerging global markets: Brazil, India and South Korea. It follows a 2014 report that compared Twitter habits in India. Just three […]

SXSW

SXSW Recap: A Report on the Best of SXSW Interactive 2015

Hot off the press is our SXSW Recap – a comprehensive report of the best of SXSW Interactive 2015. This year, brands continued to stand out with relevant, entertaining activations that in many cases provided utility to conference goers. Nontraditional panels inspired our on-the-ground SXSW ambassadors and trending tech continued to make its presence known in Austin. This recap gives an overview […]

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SXSW CHEAT-SHEET: 360i’s Guide to SXSW Interactive 2015

Just released, our SXSW CHEAT-SHEET – a curated guide to all things SXSW Interactive 2015. With the conference just around the corner, now is the time for attendees to begin planning their strategies for navigating the awesome chaos that awaits them in Austin. In the below guide are our recommendations for the best sessions for marketers to attend, […]

Fraud

[REPORT] Beat the Bots: Cut Off Digital Fraud in the Planning Cycle

Automation and proliferation of advanced targeting options have made advertising more informed, more affordable and more efficient, leading marketers to invest significantly in digital and programmatic media this year.  However, with the power of data and machine-driven advertising comes the responsibility of protecting the industry from the rise of digital fraud.  Marketers’ excitement about the […]