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Category Archives for Reports & Whitepapers

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SXSW Roundup: A Recap Report of SXSW Interactive 2016

Just released – we’re bringing you our annual SXSW recap report, a comprehensive breakdown of all things SXSW Interactive 2016. SXSW Interactive was nothing short of inspiring – from interacting with robots to experiencing the latest in Virtual Reality, livestreaming, messaging apps and more – our ambassadors returned ready to share their learning and biggest […]

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Reimagine (Almost) Everything: 360i’s Marketing Leadership Playbook

Our industry is moving through an accelerated transition from TV-led to digitally led marketing with digital set to surpass TV ad spending for the first time in 2016. It is time for marketers to “Reimagine (Almost) Everything.” Just released, 360i’s Marketing Leadership Playbook provides guidance to marketers on how they can reimagine their approaches to […]

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Jet.com Ushers in Radical Shift of E-Commerce in Retail Marketing

Over the last few weeks, it’s been almost impossible to ignore headlines about the launch of Jet.com – a new low-cost e-retailer founded by the man behind Soap.com and Diapers.com, Marc Lore. Jet.com is billed as the new innovative contender to take on industry “Goliath” Amazon.com and brick-and-mortar stores Walmart and Target. There’s been so much […]

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Millennials’ Modern Views of Family & Traditions Marketers Should Know

The idea of a traditional nuclear family – the married heterosexual couple living happily with their biological children – has heavily influenced American culture for the past several decades. Brand messaging around the family has, for the most part, remained equally outdated: consumers continue to see idyllic advertisements such as perfect families gathering for dinner, […]

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Global Twitter Trends: South Korea

We’re excited to share a new research paper from 360i’s Insights & Planning group, entitled “Global Twitter Trends: South Korea.” This whitepaper is the last of a multi-part series in which we explore the social media habits of three emerging global markets: Brazil, India and South Korea. It follows a 2014 report that compared Twitter habits in India. Just three […]