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Digital Marketing & Social Media Blog

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4 Insights into Consumer Indecision & Choice Paralysis

Have you ever gone to a shoe store and been unsure which sneakers to buy? Have you ever debated with coworkers what you should eat for lunch? If so, you’ve experienced one of the most common and understudied phenomena impacting a consumer’s pathway to purchase: Choice Paralysis. 360i’s Insights & Planning team recently investigated choice […]

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Report: Alibaba & The Future of Global Marketing

While Alibaba Group, one of the world’s largest ecommerce companies, recently made financial headlines for its historic IPO, the emergence of the group also has substantial implications for the future of global online marketing. Unlike other ecommerce networks, Alibaba Group consists of subsidiaries that encompass the full purchase cycle: an online destination where consumers discover, […]

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Report: What Apple’s Innovations Mean For Marketers

Apple has finally revealed the long-awaited hardware and software developments that will be available in the company’s 2015 product portfolio, including the iPhone 6, a new mobile payment system (ApplePay) and the company’s first wearable (Apple Watch). While questions remain regarding the overall functionality of these new products, Apple has once again shown the world […]