Today, details of the much-rumored Facebook home page update were leaked on the social media news blog Mashable. Based on the screenshots, Facebook is changing the user experience on its home page, creating two news feeds: one feed which displays friends’ most interesting activity since the user logged in last, and the other streaming activity in real-time as the user watches.
Overall, the changes to Facebook make the platform more focused on showing events in real-time – on the old homepage design, as new items were posted they would accumulate until the user clicked the “show new posts” link at the top of their feeds. With the new design, when a user logs in, the expectation is that they will first view activity that occurred since they last logged in, and then switch over to the real-time view where they can see friends’ activities as they happen.
We’ve summed up the update and listed some key marketer takeaways in our latest POV, embedded below: