As of 12:01 a.m. ET Saturday, June 13, Facebook is letting Page owners create the vanity URLs that many have been clamoring for. That means Pages will be able to shed their lengthy addresses in favor of one that becomes facebook.com/yournamehere.
Writes Facebook on its blog:
“From the beginning of Facebook, people have used their real names to share and connect with the people they know. This authenticity helps to create a trusted environment because you know the identity of the people and things on Facebook. The one place, though, where your identity wasn’t reflected was in the Web address for your profile or the Facebook Pages you administer … We’re planning to offer Facebook usernames to make it easier for people to find and connect with you.”
Marketers can go to http://www.facebook.com/username to make the switch. Read 360i’s newest report to learn how to prepare for the land rush and make the most of the opportunity for your brand.