Mobile marketing is on the precipice of becoming a ubiquitous marketing channel. In this first POV in a series, you’ll find ten reasons mobile marketing matters right now, along with an overview of what’s ahead in subsequent editions. By the time the series is done, you’ll discover the trends, case studies and challenges to prepare you for how mobile will impact your business in the years ahead.
- There’s so much buzz about mobile marketing that it’s easy to dismiss it, or to check off a few mobile tactics and say you’re doing enough with mobile right now. That’s probably not the case. This report contains ten reasons why mobile matters right now – and why we recommend crafting a forward thinking mobile roadmap as part of your integrated communications planning.
- In our subsequent mobile reports, you can expect to find strategic recommendations on utilizing search and SMS, entering the world of apps and social-mobile platforms, as well as leveraging mobile for ecommerce initiatives (think next generation barcodes and couponing).
Our Mobile Marketing Overview is just a start – and you’ll find even more insights as the series continues this summer. Mobile may not be a fit for every marketing program today, but it’s getting to the point where it should always be considered. Read the blog and follow us on Twitter all summer to learn how you can make the most of the increasingly mobile-centric marketing future.