Mobile Marketing Reports & Whitepapers

360i Report on Mobile Social Marketing

June 29, 2010

Today, we released the fourth POV in 360i’s summer mobile series – a comprehensive report on Mobile Social Marketing.

Mobile social media, any form of social media accessed through mobile devices, has much in common with online social media: the power of building relationships with consumers, the large and rapidly growing user base, and the potential to incorporate sharing and community functionality into every form of content. In this report we dive into the new opportunities created by mobile social media and how marketers can make the most of them.

360i POV on Mobile Social Marketing

Key Takeaways

  • Introduction to Mobile Social Media: A look at what mobile social media is, as well as the challenges and opportunities it presents to brands
  • By the Numbers: Social networking is the fastest growing mobile content category – here we take a look at some stats on consumer adoption rates
  • Categories of Mobile Social Media: There are many different kinds of mobile social media, including extensions of online social networks (like Facebook for mobile), mobile-central social networks (like MocoSpace), location-based check-in services (like Foursquare) and more
  • Location-based Check-in Services: We take a deeper dive into one emerging field within mobile social media that has garnered significant attention from consumers over the past several months
  • Developing a Mobile Social Strategy: So, where should marketers begin? Hint: It’s time to bring back the strategic lens as described in our Social Marketing Playbook


Social media is driving much of the growth of mobile media, just as it has fueled much of the growth in online pageviews and content. New sites and applications seem to sprout daily, while business models of existing players continually evolve to meet marketers’ needs. Marketers should continue to turn to the strategic lens to evaluate opportunities, as it can increase the chances of success for any social marketing program, mobile or otherwise.

Read the blog and follow us on Twitter all summer to learn how you can make the most of mobile social marketing in the future.