Yesterday, Twitter launched an interface redesign with enhanced Brand Pages. The update provides a more dynamic environment in which brands can form meaningful connections with their audience and emphasize unique brand identity within the platform.
Enhanced Brand Pages are now available to brands that are spending the required $25,000 a month on Twitter media. Brands who meet the spend threshold can enjoy a streamlined interface focused on follower acquisition, engagement and two-way communication. The update provides a more visual sorting of brand tweets, creating a cleaner, more efficient line of brand-to-fan communication. The redesign also brings improved analytics to the platform, allowing for more accurate and powerful media buys while providing greater user insights.
With this redesign comes great potential for brands to enhance their presence on the platform and engage followers in conversation. Brands can get creative with the new rich media capabilities and paid media opportunities. Marketers should consider revised content strategies that aligned with the more user focused design. In this report (available to read and download below), we provide an overview of Brand Pages, take a deeper look at their implications and provide recommended next steps for marketers.
Twitter’s Enhanced Brand Pages