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Consumer Insights: How do people share photos of food online?

in Reports & Whitepapers, Social Media with tags , Both comments and trackbacks are closed.

There is so much emphasis on monitoring and analyzing written communication across the web and in social media. Online listening has become a standard for many companies and brands, but what is the next frontier? What are we missing? Photos that consumers upload and share amongst themselves are a major missing piece of the online listening pie. 360i’s Insights & Planning team analyzed hundreds of photos to uncover patterns in the way people share images of food online. Head over to Mashable to see our infographic of the findings.

» Read & download the full report [PDF]

360i POV: Online Food & Photo Sharing Trends

-Research by Danielle Moylan with support from Lara Hejtmanek, Marc Geffen, Irina Kondrashova, Claire Charron, Lee Kaplan, Daniel Eiseman and Gerardo Aquino