Google is actively modifying the appearance of ad copy within sponsored search results by extending the title portion of paid ads (through repositioning the first description line). While the combination of title and first description may sound subtle, it undoubtedly enhances the appearance of paid search placements, granting greater visibility to a marketer’s messages. The changes are already active for a small percentage of search queries, and we can expect to see a larger roll-out by the end of this week.
Overall, this update is likely to attract more eyeballs to sponsored search results boosting Click-Through-Rates (CTR), and thus driving more traffic through paid search efforts. Read and download our latest POV to learn how you can prepare for the change.