In late 2009, Yahoo! & Microsoft’s Bing announced a strategic partnership, better known as the Search Alliance, which would effectively consolidate the search landscape by allowing Bing to power both paid and natural search results across the Yahoo! network. Last week, Yahoo! officially announced that the transition to Bing-powered natural search results was complete for U.S. and Canadian (English only) Yahoo! properties. Other languages and regions will follow in the coming weeks.
This latest report from 360i covers:
- Changes search marketers can expect within the Yahoo! search results page
- New features within Bing’s Webmaster Center interface
- Key recommendations for brands to consider now that the integration has fully taken effect