Today 360i released a new Point of View on social shopping, an increasingly popular activity where consumers to interact with, browse, and potentially buy products while connecting with friends, peers, or social networks’ communities. The social component can be low-involvement, such as allowing consumers to publicly display their favorite items, or high-involvement, such as matching consumers with people who have similar tastes and allowing members to interact with each other.
In four and a half pages, we take an in-depth look at the marketing opportunities for half a dozen social shopping sites and applications. The POV also addresses measuring social shopping programs and some challenges to expect.
These POVs are delivered regularly to 360i’s clients. If you’re interested in more information, contact firstname.lastname@example.org.