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Category Archives for Reports & Whitepapers

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360i Report on Twitter’s Enhanced Brand Pages

Yesterday, Twitter launched an interface redesign with enhanced Brand Pages. The update provides a more dynamic environment in which brands can form meaningful connections with their audience and emphasize unique brand identity within the platform. Enhanced Brand Pages are now available to brands that are spending the required $25,000 a month on Twitter media. Brands who meet […]

360i Report on Hispanic Digital Influencers

Today, we’re launching the first in a series of reports exploring the role social media plays in the lives of Hispanics living in the United States. Reaching and engaging this population has become increasingly important to marketers over the past decade. The growth of this population presents both the promise of reaching a dynamic and […]

The New Era of Online Listening — a 360i Report on the Evolving World of Consumer Insights

Today, we published a report on The New Era of Online Listening. Over the past few years, the practice of online listening (also called buzz monitoring or social media monitoring) has gone from an obscure research concept to a rapidly growing and bona fide research methodology, adopted by many brands across industry verticals. But with […]

Google+ Brand Pages & Beyond — A Whitepaper from 360i

Google announced yesterday its long awaited Brand Page opportunity for marketers. This addition to Google’s suite of products and solutions for marketers is unlike anything previously available. Brand Pages are not like Facebook or Twitter because they have a direct impact on search engine optimization and paid media performance. And unlike other forms of SEO […]

360i Report on the New Facebook Insights

This week, Facebook announced a new set of metrics as part of its F8 release that will elevate engagement as the focal point of brand activity within the platform. Our latest POV serves as a strategic guide to these new metrics, explaining how they are calculated and providing an overview of the specific implications associated […]