Google announced yesterday its long awaited Brand Page opportunity for marketers. This addition to Google’s suite of products and solutions for marketers is unlike anything previously available. Brand Pages are not like Facebook or Twitter because they have a direct impact on search engine optimization and paid media performance. And unlike other forms of SEO […]
Category Archives for Reports & Whitepapers
This week, Facebook announced a new set of metrics as part of its F8 release that will elevate engagement as the focal point of brand activity within the platform. Our latest POV serves as a strategic guide to these new metrics, explaining how they are calculated and providing an overview of the specific implications associated […]
At yesterday’s F8 conference, Facebook made some bold updates to its user interface that are poised to change the way people curate, publish and share content online. The changes have already begun to impact the platform’s 800 million users – and even bigger updates will roll out in the weeks to come. In the report […]
Today we’ve released the sixth and final report in our summer social commerce series. This POV focuses on Mobile Social Commerce – an emerging arena that holds tremendous opportunities for brands to become first-movers in the space. As a reminder, you can read and download our previous five reports here on the blog, or at http://360i.com/insights. Steve […]
While ‘social commerce’ is fast becoming a 2011 buzz word, one of the earliest forms of social commerce has actually been around for the better part of a decade: Ratings & Reviews. From movies to food to the service sector to local business to travel, consumer-generated ratings and reviews power the decision-making process within nearly every vertical.