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Category Archives for Reports & Whitepapers

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Mobile Marketing & the Challenges that Lie Ahead, a Report from 360i

Today, we released our seventh and last report in our summer-long series on mobile. This final installment addresses the challenges that marketers might face while embarking on mobile efforts – and presents a better understanding of these challenges so you can plan for them and, in the best case scenarios, use them to your advantage. […]

360i Report on Mobile Shopping, Coupons & Barcodes

Mobile commerce is in its infancy, with relatively few consumers making purchases directly from their mobile devices, and relatively few retailers and marketers offering an easy way for consumers to do so. While they may not be purchasing (yet), consumers are increasingly shopping via mobile handsets, such as researching products and services before completing transactions […]

360i Whitepaper: Twitter & the Consumer-Marketer Dynamic

View more presentations from 360i. Today we shared the results of a six-month study tracking Twitter usage by consumers and marketers. This whitepaper, Twitter & the Consumer-Marketer Dynamic, analyzes the current state of Twitter when it comes to how consumers and brands relate. Why are people using Twitter – and how? And given these insights, […]

360i Report on Mobile Applications

Up next in our summer mobile series (this is our fifth installment) is a report on mobile applications. Applications have become an enduring form of mobile media, thanks in large part to the ease of buying apps from Apple’s App Store and the increasing usage of apps on Google Android handsets. With apps’ popularity come […]

360i Report on Mobile Social Marketing

Today, we released the fourth POV in 360i’s summer mobile series – a comprehensive report on Mobile Social Marketing. Mobile social media, any form of social media accessed through mobile devices, has much in common with online social media: the power of building relationships with consumers, the large and rapidly growing user base, and the […]