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Category Archives for Reports & Whitepapers

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Our Social Marketing Playbook on Your iPad — Learn How

Since the iPad hit stores earlier this week, consumers and marketers alike have been feverishly diving into the far-reaching capabilities of Apple’s newest tech toy. Beyond its ability to blend (iPad-lovers watch at your own risk), the iPad seems primed to have huge effects on the publishing and mobile advertising industries — especially if it […]

Facebook Moves from “Fans” to “Likes”

Image Credit: Facebook “Language Change” document (March 26, 2010). Facebook has announced to its partners that in the next two to three weeks, the “Become a Fan” concept for branded pages will be replaced with the more prevalent “Like” button and brands will no longer accumulate “Fans,” but “Connections” instead. This change narrows the list […]

360i POV on the Microsoft-Yahoo Search Deal — Updated

Yesterday, Microsoft and Yahoo announced that they’ve been cleared to move forward with their much anticipated search partnership, which was initially declared in July. Since the engines now have received “unrestricted” clearance from the U.S. Department of Justice and the European Commission to implement the deal, we’ve revisited our earlier POV and highlighted some of […]

360i Report on the Facebook Home Page Update

Today, details of the much-rumored Facebook home page update were leaked on the social media news blog Mashable. Based on the screenshots, Facebook is changing the user experience on its home page, creating two news feeds: one feed which displays friends’ most interesting activity since the user logged in last, and the other streaming activity […]

360i POV on the FTC’s Updated Guides for Endorsements

Yesterday, the Federal Trade Commission (FTC) updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising, establishing more precise rules for disclosure when it comes to marketers interacting with online influencers. The news affects anyone running Digital Word of Mouth marketing (DWOM®) to solicit coverage from these influencers. This is the first time […]