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Category Archives for Reports & Whitepapers

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360i POV on the FTC’s Updated Guides for Endorsements

Yesterday, the Federal Trade Commission (FTC) updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising, establishing more precise rules for disclosure when it comes to marketers interacting with online influencers. The news affects anyone running Digital Word of Mouth marketing (DWOM®) to solicit coverage from these influencers. This is the first time […]

Twitters New Terms of Service Preserve Status Quo While Winking at Future

Late last week Twitter updated its Terms of Service, found at twitter.com/tos. We’ve been following this closely because any small change on Twitter can have a big impact for marketers. The good news is that marketers don’t have to change what they’re doing because of this. We released a POV with a layman’s recap of […]

Social Brands In The City Of Angels

In this week’s MediaPost column, David Berkowitz can run – but he can’t hide – from social media in Los Angeles (image via Flickr). I swore this would be a vacation. It was so weird taking a cab to JFK and not asking for a receipt, but I was ready to embrace it. Still, a […]

360i Report on Social Graph Ad Targeting

Social graph ad targeting is a way for marketers to target consumers based on who they’re connected to within online social networks. Marketers often run campaigns that target consumers based on their age and gender (demographic), where they live or happen to be at the moment (geographic), what they’re viewing on a Web page (contextual), […]

360i Point of View on the Microsoft-Yahoo Search Deal

Read our complete POV on the Microsoft-Yahoo deal below, or download a PDF version via Scribd (above). Microsoft is effectively acquiring Yahoo’s search business, migrating Yahoo’s search ad customers to its adCenter platform, and licensing Bing’s search platform back to Yahoo. Yahoo will become the worldwide sales organization for the companies’ premium search advertisers, while […]