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Category Archives for Reports & Whitepapers

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360i Report on Facebook Page Vanity URLS

About 120 years after the Oklahoma Land Rush of 1889, we’re scrambling again – this time for Facebook Page vanity URLs (image via Wikipedia). As of 12:01 a.m. ET Saturday, June 13, Facebook is letting Page owners create the vanity URLs that many have been clamoring for. That means Pages will be able to shed […]

360i Releases New Report on Twitter for Marketers

360i Report on Twitter (April 2009) Though the microblogging service has been around since 2006, Twitter has just recently entered the mainstream lexicon – and it’s doing so with a vengeance. Journalists, celebrities, athletes and politicians seem to all have tweets on the brain. And now, more than ever, marketers are finding innovative ways to […]

Now Published: 360i’s POV on Social Marketing Strategies for Travel

Click to view our POV on Social Marketing Strategies for Travel. We’ve now published our POV on Social Marketing Strategies for Travel, previously available only to 360i clients. The report offers valuable advice for all marketers (not only those in the travel industry), as customers increasingly base their decisions more on price points and deals […]

New POV on Customer Relationship Management 2.0

More than ever, consumers are relying on peer recommendations gleaned from the digital world – and that’s why it’s increasingly important for brands to make good customer service an integral part of their marketing mix. 360i’s latest POV on “Customer Relationship Management 2.0” suggests brands extend their conventional CRM efforts to more personalized and proactive […]

New POV on Facebook’s Page Redesign

This week, Facebook has started rolling out its redesigned Pages, and this will affect every single marketer that has a Page on the social network. The redesign makes Pages resemble profiles, so they’re designed to be updated frequently with updates and content that fans will find of interest. We offer detailed perspectives on what marketers […]