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Category Archives for Reports & Whitepapers

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360i Point of View on MySpace’s MyAds & Auction-Based Social Media

Today, 360i released a new Point of View on auction-based social media and MySpace’s new display ad platform. MySpace, the largest social network in the U.S., recently launched an auction-based, self-service display ad platform for advertisers. The platform gives marketers new targeting options to complement other opportunities across social networks. These POVs are delivered regularly […]

New POV on Social Shopping

Today 360i released a new Point of View on social shopping, an increasingly popular activity where consumers to interact with, browse, and potentially buy products while connecting with friends, peers, or social networks’ communities. The social component can be low-involvement, such as allowing consumers to publicly display their favorite items, or high-involvement, such as matching […]