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Category Archives for Reports & Whitepapers

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[REPORT] Beat the Bots: Cut Off Digital Fraud in the Planning Cycle

Automation and proliferation of advanced targeting options have made advertising more informed, more affordable and more efficient, leading marketers to invest significantly in digital and programmatic media this year.  However, with the power of data and machine-driven advertising comes the responsibility of protecting the industry from the rise of digital fraud.  Marketers’ excitement about the […]

The CES 2015 Report: Position Your Brand For The Future

Just released, we’re bringing you 360i’s CES 2015 Report highlighting the most important takeaways and technological innovations for marketers from the 2015 International Consumer Electronics Show (CES). Our team canvased the CES showroom floor to compile the top trends and “Best in Show” technologies from this year’s event, where we saw the Connected Age come to […]

4 Insights into Consumer Indecision & Choice Paralysis

Have you ever gone to a shoe store and been unsure which sneakers to buy? Have you ever debated with coworkers what you should eat for lunch? If so, you’ve experienced one of the most common and understudied phenomena impacting a consumer’s pathway to purchase: Choice Paralysis. 360i’s Insights & Planning team recently investigated choice […]

Report: Alibaba & The Future of Global Marketing

While Alibaba Group, one of the world’s largest ecommerce companies, recently made financial headlines for its historic IPO, the emergence of the group also has substantial implications for the future of global online marketing. Unlike other ecommerce networks, Alibaba Group consists of subsidiaries that encompass the full purchase cycle: an online destination where consumers discover, […]