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Category Archives for Reports & Whitepapers

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What the Colliding Worlds of Search & Display Mean for Marketers

Back in the early days of search engine marketing, creating an ad was simple. There was a headline, two description lines and a display URL, as shown in this sample search ad from 2007. Search ads have since grown in complexity, as site links, location extensions, social extensions and more have made their way into […]

[REPORT] How Brands Can Engage Millennials at the Supermarket

360i has released a new report that explores the digital habits of Generation Y while in the act of grocery shopping. “How Marketers Can Engage Millennials at the Supermarket” reveals that there is great potential for marketers to interact and develop relationships with this audience before, during and after this weekly routine. To capitalize on […]

REPORT: The 7 Habits of Highly Digital Brands

Last week, we launched a blog series outlining seven common traits among successful brands of the Digital Age. Thanks to everyone for reading, sharing and continuing the dialogue. To put each habit in the context of the others, we’ve compiled the series into a single report – The 7 Habits of Highly Digital Brands – […]

Habit #7 of Highly Digital Brands — Being Constant

This is Part VII of a week-long series that explores the seven core attributes of successful brands in the Digital Age. Lee Maicon is SVP of Insights & Planning at 360i. Being constant means being prolific with a purpose, creating currency that will keep a brand top of mind with its audience and elicit action. By being […]

Habit #6 of Highly Digital Brands – Being a Content Creator

This is Part VI of a week-long series that explores the seven core attributes of successful brands in the Digital Age. Matt Wurst is Director of Digital Communities at 360i. Brands have always been content creators, with output first taking the form of advertising content, like :30 spots, print ads and display creative. But the ever-changing digital […]