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Category Archives for Reports & Whitepapers


Startup Outlook Issue 4 — The Mobile Edition

This month’s issue of 360i’s Startup Outlook report focuses on mobility. The five companies you’ll read about here are innovating the way people engage with brands in their everyday lives, with mobile devices acting as extensions and amplifiers of consumer behavior. Whether it’s inspiring people to capture simple yet beautiful moments in time via an app […]

Startup Outlook Issue 3: Spotlight on Greycroft Partners

Our third issue of the Startup Outlook report is now available. 360i’s Startup Outlook is designed to help brands better evaluate opportunities with emerging platforms. Each month, we evaluate five new startups – and this month’s featured companies hail from the portfolio of Greycroft Partners, a leading venture capital firm. Download Startup Outlook Issue 3 […]

[REPORT] Best Practices for Advertisers as Mobile Search Soars

After years of promise, search has officially moved beyond the PC and laptop. Our latest 360iU report, Search Beyond the PC, explores how accelerating mobile and tablet search growth is inspiring marketers to adapt their search strategies to reach a new generation of always-on, on-the-go searchers. In Q2 2012, mobile devices and tablets comprised 14 […]

[REPORT] Measuring the Impact of Google Secure Search

360i has released a new report that measures the impact of Google Secure Search following Google’s announcement last fall that it would make secure search the default setting for all logged-in users. With secure search, a person’s search terms cannot be tracked by the third-party technologies that marketers have come to rely on to determine […]

New Startup Outlook Report: A Glimpse into the Israeli Tech Scene

One month ago, we announced the launch of 360i’s Startup Outlook, a program designed to help brands better evaluate opportunities with emerging platforms. As part of the initiative, we’re evaluating five new startups every month through the lens of our Startup Scorecard. Learn more about the first batch of featured startups in the launch event […]