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Category Archives for Reports & Whitepapers

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[REPORT] Measuring the Impact of Google Secure Search

360i has released a new report that measures the impact of Google Secure Search following Google’s announcement last fall that it would make secure search the default setting for all logged-in users. With secure search, a person’s search terms cannot be tracked by the third-party technologies that marketers have come to rely on to determine […]

New Startup Outlook Report: A Glimpse into the Israeli Tech Scene

One month ago, we announced the launch of 360i’s Startup Outlook, a program designed to help brands better evaluate opportunities with emerging platforms. As part of the initiative, we’re evaluating five new startups every month through the lens of our Startup Scorecard. Learn more about the first batch of featured startups in the launch event […]

360i Report: What Retailers Need to Know About the New Google Shopping

Google recently announced that its Product Search feature will soon transition to a purely paid model, called Google Shopping. Previously, the shopping experience and product feed management service has been a free inclusion service, but by Oct. 1st this year merchants must pay to be listed in Google Shopping. We estimate that anywhere from 5 […]

Introducing the Startup Outlook — Presented by 360iU [REPORT]

Today, we’re excited to launch a new project we’ve been working on here at 360i. It’s called the Startup Outlook — a new program chartered to surface the best emerging technologies and startups for brands and to provide marketers with a filter for evaluating them. You can read this month’s report – and sign up […]

360i Report on Paid & Earned Media: Building an Integrated Strategy

Today, we released a new POV on Paid and Earned Media: Building an Integrated Strategy. As content across the social media landscape proliferates, it is becoming increasingly important for brands to cut through the clutter. Although brands are eager to connect with and engage consumers, industry findings estimate that fewer than 10% of a brand’s […]