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Category Archives for Reports & Whitepapers

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360i Report: What Retailers Need to Know About the New Google Shopping

Google recently announced that its Product Search feature will soon transition to a purely paid model, called Google Shopping. Previously, the shopping experience and product feed management service has been a free inclusion service, but by Oct. 1st this year merchants must pay to be listed in Google Shopping. We estimate that anywhere from 5 […]

Introducing the Startup Outlook — Presented by 360iU [REPORT]

Today, we’re excited to launch a new project we’ve been working on here at 360i. It’s called the Startup Outlook — a new program chartered to surface the best emerging technologies and startups for brands and to provide marketers with a filter for evaluating them. You can read this month’s report – and sign up […]

360i Report on Paid & Earned Media: Building an Integrated Strategy

Today, we released a new POV on Paid and Earned Media: Building an Integrated Strategy. As content across the social media landscape proliferates, it is becoming increasingly important for brands to cut through the clutter. Although brands are eager to connect with and engage consumers, industry findings estimate that fewer than 10% of a brand’s […]

360i Report on Language Preference Among Digital Hispanics

Today we’ve released the second report in our Hispanic POV series, “Language Preference among Digital Hispanics.” Following the first report on Hispanic Digital Influencers, this report discusses language preferences among Hispanics in digital, and identifies innovative ways marketers can better tailor their efforts and be more discoverable by online searchers. US Hispanics are a multifaceted […]

Facebook Underscores Earned + Paid Media Integration at fMC 2012 [REPORT]

At yesterday’s first annual fMC Conference, Facebook unveiled several platform updates that will soon impact all brands utilizing the world’s largest social network to connect with consumers. Beyond the tactical ramifications – which we outline in detail in our latest report – the core takeaway from fMC is that Facebook has entered a new terrain where […]