At yesterday’s F8 conference, Facebook made some bold updates to its user interface that are poised to change the way people curate, publish and share content online. The changes have already begun to impact the platform’s 800 million users – and even bigger updates will roll out in the weeks to come.
In the report below, we break down the flurry of enhancements and explain how each might impact marketers’ efforts on Facebook (i.e. what the change is, and why it matters). Facebook made it very clear yesterday that engagement matters more than ever, and these changes will give brands even more opportunities to enter the digital storyline of consumers’ lives in a meaningful and genuine way, while creating new challenges in the process.