Reports & Whitepapers Search Marketing

360i Report on the Markup Initiative

July 6, 2011

Google, Bing and Yahoo! recently announced a new supported web initiative called, which provides some much needed momentum to the creation of the semantic web. The web standard provides a common vocabulary for structured data markup on web pages and serves as a resource for webmasters to improve their natural search results within the three major engines.

360i’s POV on the initiative discusses the potential implications that adoption may have in driving better qualified visitors, and explains how search engines may integrate microdata into their ranking algorithms.