This month’s Startup Outlook report focuses on the emerging platforms that are changing the way brands and consumers connect both digitally and in-store. Social commerce, mobile commerce, crowdsourcing and SEO all play a part in this transformation, and provide the basis for this month’s featured companies: BloomReach, Quirky, Shopkick, Swirl and Wrapp. [Editor’s Note: To learn more about Wrapp, check out our recent Q&A with Lisa Enckell, the company’s Head of Marketing.]
As with past reports, this issue assesses each company through the lens of our Startup Scorecard, which includes four criteria points for brands to consider when evaluating new platforms. These criteria are: value, applicability, prominence and ingenuity.