Hot off the press is our SXSW HOTSHEET – a comprehensive recap of all things SXSW 2014. There’s no doubt about it, this was the year marketers made their presence known in Austin through innovative and authentic brand activations. But startups were not to be left out of the spotlight, and many caught the attention of the 360i team on-site.
This recap gives an overview of the people, startups and brands that emerged as breakout stars in Austin this year. It also highlights several key themes our team noticed and explores what these trends will mean for marketers in the year ahead.
Cover photo via Austin American Statesman