Though the microblogging service has been around since 2006, Twitter has just recently entered the mainstream lexicon – and it’s doing so with a vengeance. Journalists, celebrities, athletes and politicians seem to all have tweets on the brain. And now, more than ever, marketers are finding innovative ways to interact with consumers online via Twitter.
In this updated report, we’ve outlined what Twitter is (and has become), as well as who uses it and why. We’ve also delineated the powerful opportunities that exist for marketers within this burgeoning social network – and the challenges they may face once there – as well as methods of measurement and our suggested best practices.