Late last week Twitter updated its Terms of Service, found at twitter.com/tos. We’ve been following this closely because any small change on Twitter can have a big impact for marketers. The good news is that marketers don’t have to change what they’re doing because of this.
We released a POV with a layman’s recap of the Terms and a few thoughts on how it impacts you:
We also shared a few thoughts in the press.
In DM News, we noted that if Twitter does roll out advertising offerings, a number of marketers could find value in it:
“If you want to target people who are specifically talking about certain kinds of retailers or who show interest in certain kinds of topics, then there are definitely opportunities to segment users in those ways,” said David Berkowitz, senior director of emerging media and innovation at digital communications agency 360i.
Then in MediaPost, we mentioned how Twitter’s outlook on advertising has evolved over the years:
David Berkowitz, senior director of emerging media and innovation at 360i, took the time to read Twitter’s ToS, lightheartedly comparing it to a “good Grisham novel.” Queries made through the services are subject to being targeted with an ad. “Updates from their terms of service in 2007 does not include advertising,” he says. “It’s an open question on whether they’ll add advertising as a premium service. Or, do they want to cash out and let someone else figure it out? That doesn’t seem as likely, now.”
Speaking of Twitter, you can follow us there: @360i.