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Digital Marketing & Social Media Blog

Category Archives for Search Marketing

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What’s Buzzing: Model Searches on Twitter, X-Men Makeovers & More

This week saw updates from two of the biggest social platforms. First, Twitter is rolling out a new profile layout for users, which will give Twitter profiles a visual boost. Additionally, in an effort to reduce spam-like content in a user’s News Feed, Facebook has just announced an algorithm tweak that cracks down on Like, ...

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What Google’s Latest Privacy Update Means for Paid Search

In the coming weeks, Google will roll out an update as part of its ongoing efforts to support user privacy. Following initial coverage from the wider digital marketing community (you might have seen some press coverage about it), Google released a formal statement this week reassuring advertisers that they “will continue to have access to ...

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Adele Dazeem & the Data Behind Your Favorite Oscars Meme

The Super Bowl blackout. Pharrell’s hat. “Adele Dazeem.” The Internet (namely social media) has a way of amplifying culture moments and turning them into instant sensations. John Travolta’s mystifying pronunciation of Idina Menzel’s name at the Oscars is one such moment. Just seconds after the words “Adele Dazeem” left his mouth, the Internet got to ...

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5 Things Marketers Need to Know about Marissa Mayer’s Yahoo

Less than two years into her tenure at Yahoo, President & CEO Marissa Mayer has proposed a new ad marketplace catered to mobile-minded consumers and designed to create branded experiences that are just as compelling as the platform’s regular content. Per Mayer and Yahoo, Yahoo Gemini represents “the first unified ad marketplace for mobile search ...

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Yahoo Follows Google’s Move to Encrypted Search

Yahoo has made secure search its default setting for all users, meaning that marketers monitoring referral traffic via the engines will experience even greater keyword data loss in their SEO reporting. Earlier this fall, we reported on Google’s move to 100 percent secure search – a significant update in the SEO space considering Google’s dominance ...