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Category Archives for Search Marketing

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Google Expands Reach of Exact Match: What Marketers Need to Know

Last Friday, Google announced a major change to exact match that will be rolled out in the coming months. Exact match is a Google AdWords match type that allows an ad to show only when a searcher uses that exact wording. Close variants, another match type that first launched in 2012 and were later made […]

Google’s New Showcase Ads: Everything Marketers Need to Know

In a recent announcement, Google unveiled showcase ads, a new product listing ad (PLA) format which will go live on select mobile inventory traffic in Q3. Building off of Google’s other extension opportunities like seller ratings and merchant promotion, showcase ads will offer a more immersive ad experience that will both enrich the search engine […]

Apple Introduces New Paid Search Product to Drive Discovery in App Store

Apple announced a new paid-search product for its App Store today, giving advertisers and developers a new way to drive discovery of their apps. This is a significant development for any brand that has an app, because as app creation and usage proliferates, discovery becomes increasingly challenging in a crowded marketplace. Apple reports that over […]

4 Important Search Updates Shared at Google’s Performance Summit

At its 2016 Performance Summit this past week, Google announced several updates to ad formats and targeting capabilities to help position AdWords for the mobile-first world. Of all the new updates shared, four in particular present pivotal opportunities for advertisers, aimed at helping them compete in the evolving platform where mobile now represents more than […]

360i Breaks New Analytical Ground with Proprietary Media Platform Pulse

This month, we competed in the final round of the Franz Edelman Awards – an elite program honoring achievement and impact in operations research and the management sciences. In the program we showcased our proprietary media platform Pulse which uses advanced natural language processing and rocket science algorithms to bid in the paid search auction […]