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Digital Marketing & Social Media Blog

Category Archives for Search Marketing

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Google’s Close Variant Keyword Matching, Paid Search & You

Did you know that 7 percent of Google searches contain a misspelling? Based on this insight, Google has announced that it will apply close variant keyword matching – which aims to help people find what they are looking for, despite spelling inaccuracies – to all exact and phrase match keywords starting next month. Google first […]

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Google Authorship Photos Are Gone: Assessing the Impact

If you reached this post via a Google search, then you likely didn’t see my smiling face next to the search result – or anyone else’s for that matter. That’s because Google has done away with the most visible feature of authorship, the author image. More than just a point of pride for authors, the […]

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Google Brings Product Reviews to its Shopping Channel

Another day and another change: Google has once again updated its ever-evolving Shopping channel. The engine recently announced the addition of product ratings to PLAs within search results and Google Shopping pages. The new rating system — which appears in the form of stars and review counts similar to other retailers like Amazon and Zappos […]

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Google Introduces Dynamic Sitelinks to Improve Ad Relevancy

Building on the debut of sitelinks in 2009, Google has introduced dynamic sitelinks to help boost performance for ads appearing without the ad extension. Sitelinks have proven to extend the value of search ads by increasing CTR and linking to content deeper within a site (e.g. in-demand or priority subpages). The difference between advertiser-created sitelinks […]

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Bing Integrates Twitter within its Search Engine

Social signals such as likes, shares, tweets and +1 are playing an increasing role in search engine ranking algorithms. As part of its ongoing social integration efforts (and exclusive partnership with Twitter), Bing recently launched some new features to bring even more Twitter data into the SERPs. Bing search now incorporates an algorithm to help […]