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Digital Marketing & Social Media Blog

Category Archives for Search Marketing

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Mozilla Partnership Signals Yahoo!’s Renewed Commitment to Search

Yahoo! and Mozilla announced late Wednesday that they were entering a partnership that would make Yahoo! the default search engine for Mozilla’s Firefox web browser. This represents a major change for Firefox, as Google has been their default search engine since 2004, and could increase Yahoo!’s search volume significantly at the expense of Google How […]

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Rethink Retail Marketing: Maximize Product Listing Ads

This post is Part II of a five-part series on ways retailers can use digital to make the most out of their holiday efforts, and effectively prepare for the year ahead. Digital has fundamentally changed the way consumers shop. While many consumers are still making the majority of their purchases in-store, their decisions are often […]

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Rethink Retail Marketing: Invest More in Digital

This post is Part I of a five-part series on ways retailers can use digital to make the most out of their holiday efforts, and effectively prepare for the year ahead. Digital has fundamentally changed the way consumers shop. While many consumers are still making the majority of their purchases in-store, their decisions are often […]

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Google’s Close Variant Keyword Matching, Paid Search & You

Did you know that 7 percent of Google searches contain a misspelling? Based on this insight, Google has announced that it will apply close variant keyword matching – which aims to help people find what they are looking for, despite spelling inaccuracies – to all exact and phrase match keywords starting next month. Google first […]

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Google Authorship Photos Are Gone: Assessing the Impact

If you reached this post via a Google search, then you likely didn’t see my smiling face next to the search result – or anyone else’s for that matter. That’s because Google has done away with the most visible feature of authorship, the author image. More than just a point of pride for authors, the […]