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Digital Marketing & Social Media Blog

Category Archives for Search Marketing

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Google Introduces Dynamic Sitelinks to Improve Ad Relevancy

Building on the debut of sitelinks in 2009, Google has introduced dynamic sitelinks to help boost performance for ads appearing without the ad extension. Sitelinks have proven to extend the value of search ads by increasing CTR and linking to content deeper within a site (e.g. in-demand or priority subpages). The difference between advertiser-created sitelinks […]

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Bing Integrates Twitter within its Search Engine

Social signals such as likes, shares, tweets and +1 are playing an increasing role in search engine ranking algorithms. As part of its ongoing social integration efforts (and exclusive partnership with Twitter), Bing recently launched some new features to bring even more Twitter data into the SERPs. Bing search now incorporates an algorithm to help […]

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3 Bing Ad Updates Marketers Will Want to Know About

Microsoft has announced a slew of Bing Ads updates that could stand to impact advertisers’ efforts in the engine. In a recent blog post, Microsoft’s David Pann, General Manager for the Search Network, outlines the platform’s 2015 plans, which include expanding Bing’s reach, introducing new functionalities for advertisers and improving current ad opportunities. This post […]

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Viral vs. Shareable Content: An SEO’s Perspective

“Viral” and “shareable” are two words that are sometimes used interchangeably in the digital space, but – as a recent Social Media Today article points out – they are not one and the same. This is true when it comes to measuring social impact, and perhaps even truer when it comes to meeting SEO objectives. […]

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Google Settles the (Quality) Score with New Whitepaper

While Quality Score is a key component of Ad Rank that can impact position, price and even ad extensions, advertisers have generally had only a vague understanding of how it works. Google recently released a guide to Quality Score and how to best use it when optimizing an account, along with an updated video on […]