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Category Archives for Search Marketing

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360i Adds Jacob Davis as VP, Search & Performance Marketing

We’re pleased to welcome digital media veteran Jacob Davis to 360i as Vice President of Search & Performance Marketing. In this newly created role, Jacob will be responsible for leading new business search engagements, bolstering strategic search products and partnerships, and publicly stewarding the agency’s search practice through thought leadership. Jacob brings more than 12 […]

With the launch of Portal, Facebook taps into the power of Voice

Facebook is kicking-off Q4 with what could be the most-wanted product of the 2018 holiday season. Today, Facebook announced Portal and Portal+, two Alexa-enabled, video chatting devices that are designed to help people feel closer to friends and family. Over the past few years, Facebook has made advancements and investments to fulfill its mission of […]

Bid Caching: Breaking Down the Facts

Is bid caching beneficial or deceiving as a programmatic auction technique? Over the last few weeks, the digital advertising industry – from ad trades to exchanges and supply-side platforms (SSPs) – has been deliberating this previously unknown practice. The catalyst? An article published by AdExchanger calling out the SSP Index Exchange (IX) for bid caching. […]

Google Makes Its Play at Product Search and Amazon with Shopping Actions

For years, Google has recognized three mounting trends in search: (1) local-focused mobile searches; (2) voice-driven searches; and (3) retail purchases starting and/or ending on Amazon. Addressing these trends, Google recently stated in a blog post: “it’s clear people want helpful, personal, and frictionless interactions that allow them to shop wherever and however they want […]

Google Expands Reach of Exact Match: What Marketers Need to Know

Last Friday, Google announced a major change to exact match that will be rolled out in the coming months. Exact match is a Google AdWords match type that allows an ad to show only when a searcher uses that exact wording. Close variants, another match type that first launched in 2012 and were later made […]