This week, Google is rolling out new AdWords updates for advertisers.
The changes are fourfold:
- Google is changing how it calculates quality scores.
- There will no longer be minimum bid requirements.
- Recommended first page bids replace minimum bids.
- Google will provide more transparency into quality scores.
These are largely positive developments, though they may create a few hiccups as this rolls out.
360i clients have received our point of view with more details about the changes. Contact firstname.lastname@example.org for more information.