Recently, Google launched a display test on their coveted Search Results Page. It was done quietly, with only a few test partners, and with little fanfare. Despite the limited nature of the test, the story quickly spread in the media, with many writers expressing surprise at the development. But there is nothing surprising about this […]
Google has announced that they are making a change to Ad Rank, the formula that determines the order in which ads appear on a search engine results page. Previously, Ad Rank was determined by two factors: Quality Score and Max CPC. Per this announcement, Google is throwing a third factor into the mix: expected impact […]
For years, the major players in online media have been seeking to improve the accuracy of their online tracking while at the same time aiming to solve user privacy-related issues. In the past month, Google in particular has seemingly taken some major steps toward meeting these objectives. Here’s a brief overview of the developments: On […]
Today, Google has made an announcement that could bring us a step closer to understanding the full value of paid search across devices. Google is unveiling a new metric, called Estimated Total Conversions, designed to give marketers more insight into how AdWords is driving conversions beyond the last click. Consumers are increasingly looking to technology […]
YouTube Update Makes Google+ a Mandatory for Comments
Contributing Authors: Caroline Tseng, Strategist & Jessica Samson, Community Manager at 360i Still skeptical about whether or not Google+ is relevant for your brand? Some recent news from YouTube may have you thinking differently. In YouTube’s latest update, users will now be required to have a Google+ account in order to comment on videos. More […]