The Super Bowl blackout. Pharrell’s hat. “Adele Dazeem.” The Internet (namely social media) has a way of amplifying culture moments and turning them into instant sensations. John Travolta’s mystifying pronunciation of Idina Menzel’s name at the Oscars is one such moment. Just seconds after the words “Adele Dazeem” left his mouth, the Internet got to […]
Less than two years into her tenure at Yahoo, President & CEO Marissa Mayer has proposed a new ad marketplace catered to mobile-minded consumers and designed to create branded experiences that are just as compelling as the platform’s regular content. Per Mayer and Yahoo, Yahoo Gemini represents “the first unified ad marketplace for mobile search […]
Yahoo has made secure search its default setting for all users, meaning that marketers monitoring referral traffic via the engines will experience even greater keyword data loss in their SEO reporting. Earlier this fall, we reported on Google’s move to 100 percent secure search – a significant update in the SEO space considering Google’s dominance […]
Recently, Google launched a display test on their coveted Search Results Page. It was done quietly, with only a few test partners, and with little fanfare. Despite the limited nature of the test, the story quickly spread in the media, with many writers expressing surprise at the development. But there is nothing surprising about this […]
YouTube Update Makes Google+ a Mandatory for Comments
Contributing Authors: Caroline Tseng, Strategist & Jessica Samson, Community Manager at 360i Still skeptical about whether or not Google+ is relevant for your brand? Some recent news from YouTube may have you thinking differently. In YouTube’s latest update, users will now be required to have a Google+ account in order to comment on videos. More […]