Desktop
Tablet Landscape
Tablet Portrait
Phone Landscape
Phone Portrait

Category Archives for Search Marketing

Recent

Not Provided, but Not the End: Keyword Data Loss in Google

The day that search marketers have been anticipating for nearly two years has finally come: Google has officially ceased the sharing of organic keyword referral data to publishers, brands and individuals alike. During a time when Big Data is dominating the industry conversation, this rare loss of data poses new challenges for brands’ natural search […]

Google Test Puts Brands Front & Center via the Knowledge Graph

Google’s introduction of the Knowledge Graph last year marked a notable shift in the company’s approach toward delivering search results. In addition to simply matching user queries to web pages as it has always done, Google began to show a deeper understanding of entities – the real meaning behind certain words and phrases. At its […]

Google’s Quality Score Update Highlights the Need for Greater Transparency

Understanding Google Quality Score has been thought of as the Holy Grail of search engine marketing. In simple terms, Quality Score can be defined as a measurement of how relevant a brand’s ads, keywords and landing page are to a searcher. More importantly, higher quality scores lead to lower prices and better ad positions. It is […]

Google Conversational Search Hints at a New Era of Discovery

Over the past few years, Google has been steadily making advancements to its industry-leading search product. As standalone updates, none are revolutionary, but in aggregate, they form a much larger picture of the type of engine that Google has set out to build. Google’s latest enhancement – Conversational Search – enables users on a Chrome […]

It’s Officially Unofficial: Google’s Panda Algorithm Update

Though not formally announced, many of us in the SEO industry agree that Google has started to roll out its 25th update to Panda. Google Panda was first introduced in 2011 to improve the quality of sites that rise to the top of natural search results pages – a huge benefit to marketers vying to […]