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Category Archives for Search Marketing

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Google Rolls Out New Snippet for Pages Heavy on Listed Items

Google is at it again, recently making an update that alters the description area of some natural results rankings pages. The change will only affect certain types of pages – and it’s a relatively small adjustment – but it should encourage webmasters to pay closer attention to their HTML coding structures, tagging semantic and strategy […]

Google Tests Drastic Updates to Enhanced Sitelinks within SERPs

Google recently began testing a drastic change to the way it displays sitelinks within the Search Engine Results Pages (SERPs).Though the search juggernaut has modestly referred to the update as “new and improved” and “expanded and improved,” the most recent look is nothing less than extreme. Sitelinks — the shortcuts to interior pages of your site […]

360i Report: The Schema.org Data Markup Initiative

360i Point of View on the Schema.org Data Markup Initiative Overview In June 2011, Google, Yahoo and Bing jointly announced a new supported web initiative, called schema.org, which aims to provide much needed momentum to the creation of the semantic web. The web standard provides a common vocabulary for structured data markup on web pages […]

360i Report on the Schema.org Markup Initiative

Google, Bing and Yahoo! recently announced a new supported web initiative called schema.org, which provides some much needed momentum to the creation of the semantic web. The web standard provides a common vocabulary for structured data markup on web pages and serves as a resource for webmasters to improve their natural search results within the […]

Google Continues to Push Social Search Forward with +1 Button for Websites

Today, Google announced the launch of the +1 button for websites, a feature that enables site visitors to “+1” content directly from pages themselves (vs. within Google search results). The news comes on the heels of Twitter’s announcement of its own button for websites, and signifies larger trend of social platforms integrating more closely with […]