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Category Archives for Search Marketing

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Microsoft Updates Policy to Allow Use of Trademarked Keywords

Recently, Microsoft’s Bing and Yahoo! Search – also known as the Search Alliance – announced a change to their trademark policy for the U.S. and Canada that is scheduled to go into effect on March 3. The update means that third-party advertisers will soon be able to use trademarked terms as keywords, as they’ve been […]

The Socialization of Google Continues as Twitter, Quora & Flickr (But Not Facebook) Sync Up

Google has announced significant updates to its Social Search offering that continue to socialize and diversify the content within its results pages. These changes, which build on Google’s previous version of Social Search, increase the visibility of social results and add a personalized layer atop the engine’s much-guarded algorithm. As Google puts it, “Relevance isn’t […]

Google Alters Ad Copy with Extended Title Line [REPORT]

Google is actively modifying the appearance of ad copy within sponsored search results by extending the title portion of paid ads (through repositioning the first description line). While the combination of title and first description may sound subtle, it undoubtedly enhances the appearance of paid search placements, granting greater visibility to a marketer’s messages. The […]

360i Report: Google Alters Ad Copy with Extended Title Line

360i Point of View on Google Alters Ad Copy with Extended Title Line Overview Google is actively modifying the appearance of ad copy within sponsored search results by extending the title portion of paid ads (through repositioning the first description line). While the combination of title and first description may sound subtle, it undoubtedly enhances […]

360i Report: How Brands Can Prepare for the Top Level Domain Land Rush

Overview At a recent ICANN (Internet Corporation for Assigned Names & Numbers) board meeting, the group proposed a new program that would open up an endless world of domain naming, allowing organizations to operate new generic Top Level Domain (gTLD) registry. The radical change will launch the world’s domains beyond our current gTLDs (21 total, […]