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Category Archives for Search Marketing

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360i Breaks New Analytical Ground with Proprietary Media Platform Pulse

This month, we competed in the final round of the Franz Edelman Awards – an elite program honoring achievement and impact in operations research and the management sciences. In the program we showcased our proprietary media platform Pulse which uses advanced natural language processing and rocket science algorithms to bid in the paid search auction […]

How Google’s New Desktop SERP Layout Has Impacted Marketers

On February 22 Google announced plans to modify the layout of its desktop Search Engine Result Pages (SERP) for queries where the searcher is looking to purchase a product or service. The announced changes included how SERPs would come to show a maximum of 4 ads above natural results, and ads in right-rail positions 5 […]

360i Named the Only Leader in the Forrester Wave: Search Marketing Agencies

We’re honored to share that we’ve been named the sole Leader in The Forrester Wave™: Search Marketing Agencies, Q1 2016 report by Forrester Research, evaluating top search marketing agencies. This marks 360i’s fourth time ranking as a Leader. The report, conducted and published by influential research and advisory firm, Forrester, evaluates the search marketing agency […]

Google Mobile Search Now Ranking ‘Top AMP Stories’

Recently Google started ranking AMP (Accelerated Mobile Pages) in its mobile search results. Mobile users searching with Firefox or Chrome browsers can now access these Google AMP search results and will see a carousal labeled “Top Stories” where many publishers have already deployed AMP equivalent versions of their pages for Google to index. Google is highlighting […]

Google Rolls Out Major Changes to Search Results Page Layout

The online marketing industry was abuzz last week when news leaked that Google paid search text ads on the right hand rail will disappear on commercial queries. Over the weekend, Google confirmed the following changes: Desktop and tablet will now show up to a maximum of 4 top ads (previous max of 3 top ads) […]