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Category Archives for Search Marketing

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360i Q&A with OneRiot’s Tobias Peggs

People have long been turning to the web to find information — and as social and mobile continue to gain momentum, this trend will only increase. More and more of today’s searchers want late-breaking information that answers their queries with the greatest relevancy. In other words, they want the engines to tell them what’s going […]

Google Amps Up Answers to One-off Queries — What This Means for Marketers

If you’ve conducted a simple search within Google lately – which, let’s face it, you probably have – you may have noticed a new and different variety of result type.  This type of result, one that has been labeled as “One Box”, “Snippets” or “Short Answers,” is becoming more persistent within the engine.  And no […]

New Google Design Streamlines Results “Jazz”

Last week Google released its eighth user interface redesign to the world – the search giant’s most notable overhaul since the Universal Search shake up in May 2007. This latest iteration builds upon its enhanced search options released over a year ago and draws upon an extensive user testing regimen initiated last fall. Reportedly, Google […]

Exploring Google Places Redux: User Interaction, Features and Limitations

In last week’s post about Google Places, we took a high-level look at the platform and what it offers to businesses looking to improve local visibility in Google. In today’s post, we’ll continue to explore Google Places in terms of user interaction, extra features, as well as some limitations it presents for marketers seeking to […]

Under the Hood of Google Places: A Look at Google’s Revamped Local Search Offering

2010 is shaping up to be the year of local search, with so much focus on mobile and social check-ins, geo-targeted tweets and a general shift of consumer behavior that makes them more inclined to post and search content with more geo-relevance. According to Google, web users spend one million hours browsing its Maps and […]