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Category Archives for Search Marketing

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10 Tips for Combining SEO & Paid Search

One way to effectively mix SEO and PPC: Stay ahead of the curve and utilize new innovations that enable you to weave micro-formats and RSS feeds into search listings. In an iMedia Connection article published today, Mike Dobbs — Group Director, SEO at 360i — outlines 10 tips for combining SEO & paid search in […]

Google Sidewiki Has Potential for Big Impact

Google’s new Sidewiki tool is a browser-add on that allows web surfers to contribute information next to any webpage. The Sidewiki appears on the browser sidebar, where a user can read entries or add their own comments to the content of a page (see example below). Not unlike other Google experiments, such as Knol or […]

Bada-Bing, Bada-Boom: Microsoft Partners with Twitter and Facebook in Real-Time Search

Microsoft announced yesterday that it has inked deals with both Facebook and Twitter that will effectively assimilate status updates from the popular social platforms into Bing search results. The move confirms Microsoft’s commitment to moving the needle on its real-time search capabilities, and will present both challenges and opportunities for marketers across the search and […]

Google Debuts New Measurement Solution for Brand Advertising

Google has stepped up its display game with a new solution to measure the effectiveness of brand advertising. It’s called Campaign Insights – and beginning today it will be offered to larger advertisers in the U.S. and U.K.  Eventually it will be available free of charge to all of Google’s display advertisers. The system, which […]

Yahoo Cancels Popular ‘Paid Inclusion’ Search Program

Yahoo has announced that it will be canceling Yahoo Search Submit Pro (Y!SSP), its fixed-rate cost-per-click program, as of Dec. 31. Also known as “paid inclusion,” this service enables marketers to submit their URLs and page information directly to the Yahoo natural search web index, rather than having Yahoo crawl them via its primary web-indexing […]