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Category Archives for Search Marketing

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Yahoo! Still Busy Improving the Search Experience

Yahoo! recently rolled out a new Search UI with a three column layout (previously, Yahoo! Search had only two columns). Their roll-out of this display should be reaching completion, riding the coattails of their new homepage redesign. Despite the planned deal to integrate with Microsoft’s Bing engine, Yahoo! is clearly committed to innovating in search. […]

Three Reasons Not to Panic When Online Ad Spending Drops 5.4%

360i CEO Bryan Wiener wrote a column for Advertising Age’s Digital Next blog today that lists three reasons marketers should be optimistic as they head into 2010. Despite a recent IAB/PricewaterhouseCoopers report that found Internet ad spending fell 5 percent during the first half of the year, Bryan notes that digital marketers have a lot […]

Favicons in Paid Ads Could Enrich Bing Search Experience

Bing recently announced a technical flight (pre-pre-Beta) to test Favicons (brand logos) in their Search advertising. Creating richer paid search results aligns with the already rich search experience on Bing and nicely compliments the enhanced results available for natural search. These logos, however, aren’t new to the search landscape. Yahoo! offers Favicons to advertisers free […]

Google, Microsoft, Yahoo Go Beyond Search at 360i Summit

We’ve got some heavy hitters on stage for the panel Beyond the ‘Big 3’ – Going Beyond Search: Patrick Harris, Director of Agency Sales, Microsoft Penry Price, VP, Global Agency & Industry Development, Google Bill Wise, SVP, Platforms, Yahoo! Moderator: Abbey Klaassen, Digital Editor, Advertising Age

6 Things to Expect if Google Decaf Gets a “Caffeine” Boost

With the latest Google search announcement of its BETA Caffeine engine, what can marketers expect if Google flips a switch or starts a transition to a newer “next-generation” infrastructure? Now that Google’s sandbox beta engine has stabilized – it was previously too volatile to run comprehensive and accurate testing – we’ve evaluated rankings for a […]