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Category Archives for Search Marketing

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Google Changes “Nofollow” Policy, No Longer as Effective for SEO

Google’s Matt Cutts recently said the nofollow SEO technique will no longer be as effective. This week at SMX Advanced, Google’s high-profile head of Webspam and liaison to search marketers worldwide, Matt Cutts, pulled the rug out from under SEOs and Webmasters everywhere when he suggested that a previously sanctioned search optimization technique heavily relied […]

Google Launches New Analytics Dashboard for Local Businesses

Google’s new dashboard for local businesses gives marketers key insights into how customers are finding them via search (Image via Google). The Google Local Business Center, which allows businesses to create free listings within Google Maps, has recently added a new detailed analytics dashboard. The Local Business Center has long provided business owners with the […]

Wave Riding over Bing

In the future, my dad will be a blogger. He’ll create wikis. He’ll have his work translated into languages spoken across Europe, Asia, and South America. He’ll accomplish it effortlessly with Google Wave. I watched the 80-minute developer preview of Wave, and it’s going to make nearly everyone a social media creator. Seth Godin made […]

Does Microsoft’s Search Bling Have Enough Bing for the Buck?

Steve Ballmer and Microsoft will launch Bing next Wednesday. Today, while there have been the requisite conversations about Twitter and Facebook, the day’s been dominated by one word: “Bing.” Yes, Bing.com is here, almost. Microsoft is launching its new engine next Wednesday, but the demo reel is live at Bing.com. What does it all mean? […]

Google’s New Trademark Policy and Its Impact on Marketers

Today, Google announced a change to its trademark policy in the U.S., effective June 15th. What’s the Change? While it has always been possible to buy keyword terms that are trademarked by other companies, the use of those terms in ad creative has been restricted. Google is relaxing this policy and allowing advertisers who have […]