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Category Archives for Search Marketing

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Google Mobile Search Now Ranking ‘Top AMP Stories’

Recently Google started ranking AMP (Accelerated Mobile Pages) in its mobile search results. Mobile users searching with Firefox or Chrome browsers can now access these Google AMP search results and will see a carousal labeled “Top Stories” where many publishers have already deployed AMP equivalent versions of their pages for Google to index. Google is highlighting […]

Google Rolls Out Major Changes to Search Results Page Layout

The online marketing industry was abuzz last week when news leaked that Google paid search text ads on the right hand rail will disappear on commercial queries. Over the weekend, Google confirmed the following changes: Desktop and tablet will now show up to a maximum of 4 top ads (previous max of 3 top ads) […]

3 Winning Strategies for Holiday Shopping Ad Success

As the holidays approach, many retailers are beginning to make preparations for the end of the year and the major shopping opportunities that come with Black Friday and Cyber Monday. While holiday strategies span many facets of a retailer’s business, one major growth area that marketers could see great success from focusing on this year is […]

Google Customer Match: One Step Closer to Consumer-Based Targeting

Google made headlines at the onset of Advertising Week with the launch of Customer Match for AdWords campaigns running across Search, YouTube and Gmail. The launch marks the first time that Google will allow advertisers to target audiences based on first-party CRM data and aligns with tools like Custom Audiences, which have led to big […]

Managing SEM & PLAs Together to Create Cross-Search Harmony

For years now, Search Engine Marketing’s (SEM) evolution has been described as “fragmented” – a generalization for how a once distinct research and shopping path has been forked by time and technology. What is unclear, though, from the descriptor is just how much search has been disrupted, and in what ways. Device fragmentation emerged with […]