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Category Archives for Search Marketing

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Searchers Don’t Pay Retail

Image via Wikipedia It’s no secret that Google isn’t the best search engine for everything. We saw that in recent explorations of live search and bathroom search engines. Another such area is finding coupons. Google’s a great place to find coupon sites, but then you have to sort through the clutter. I tried a search […]

Why Google Needs Twitter Search

Image by itsbeach via Flickr Google’s probably not buying Twitter, despite rumors last week that it might. Whether Google should do so depends on many issues, including the price and monetization potential. Yet it’s increasingly clear that Google needs something like Twitter to fill a gaping hole in its search portfolio that didn’t exist until […]

Rethinking the Way We Buy and Sell Display Ads

By Bryan Wiener, CEO of 360i Display advertising: Can it be both a branding and a performance marketing tool? I’d argue yes, but not at the same time. And that’s where some of the recent debates over the art-and-science approach to display have gotten it wrong. You see, we need to rethink the way we […]

Why This Digital Exec Thinks Google Should Buy Twitter

Big news or just juicy gossip? Either way, 360i’s David Berkowitz says the deal would be a slam-dunk for marketers. The rumor mill’s working overtime today as competing stories fly about how badly Google wants Twitter. In one corner: Michael Arrington of TechCrunch, who says talks are far along with Twitter’s founders, who previously sold […]

Searching For Number One: A Look at Toilet Search Engines

Are search engines for toilets more than just bathroom humor? (Image via Flickr) When you have to go on the go, where do you go? Yes, even the vertical of toilet search engines is rife with competition. There may be some kinds of searches that are more critical, like when you have an emergency need […]