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Category Archives for Search Marketing


Why This Digital Exec Thinks Google Should Buy Twitter

Big news or just juicy gossip? Either way, 360i’s David Berkowitz says the deal would be a slam-dunk for marketers. The rumor mill’s working overtime today as competing stories fly about how badly Google wants Twitter. In one corner: Michael Arrington of TechCrunch, who says talks are far along with Twitter’s founders, who previously sold […]

Searching For Number One: A Look at Toilet Search Engines

Are search engines for toilets more than just bathroom humor? (Image via Flickr) When you have to go on the go, where do you go? Yes, even the vertical of toilet search engines is rife with competition. There may be some kinds of searches that are more critical, like when you have an emergency need […]

You Can STILL Handle These SEO Truths

Last week, author Rebecca Lieb managed to distill her new book “The Truth about Search Engine Optimization,” from 51 chapters into a single truth. How can she top that? In the continuation of the interview, she first addresses what truth means in this context. Then she tackles the biggest SEO myth. She closes with answering […]

You CAN Handle These SEO Truths

360i and Rebecca Lieb discuss 51 ways to hit hit a home-run with SEO (Image via Flickr). If you’re looking to make sure you’re covering all bases with search engine optimization, a good place to start is Rebecca Lieb’s new book, “The Truth about Search Engine Optimization.” You’ll find 51 truths in this book, covering […]

Google On its Best Behavior

Google’s taking a stab at behavioral, albeit with a bit more disclosure than James Stewart in “Rear Window” (1954). Big news today — Google is getting into Behavioral Advertising. Surprising, considering the search leviathan has never been keen on Behavioral. Not surprising, considering Google Display was being left behind by competitors in the space, including […]