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Category Archives for Search Marketing

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You Can STILL Handle These SEO Truths

Last week, author Rebecca Lieb managed to distill her new book “The Truth about Search Engine Optimization,” from 51 chapters into a single truth. How can she top that? In the continuation of the interview, she first addresses what truth means in this context. Then she tackles the biggest SEO myth. She closes with answering […]

You CAN Handle These SEO Truths

360i and Rebecca Lieb discuss 51 ways to hit hit a home-run with SEO (Image via Flickr). If you’re looking to make sure you’re covering all bases with search engine optimization, a good place to start is Rebecca Lieb’s new book, “The Truth about Search Engine Optimization.” You’ll find 51 truths in this book, covering […]

Google On its Best Behavior

Google’s taking a stab at behavioral, albeit with a bit more disclosure than James Stewart in “Rear Window” (1954). Big news today — Google is getting into Behavioral Advertising. Surprising, considering the search leviathan has never been keen on Behavioral. Not surprising, considering Google Display was being left behind by competitors in the space, including […]

Wolfram Alpha and the Holy Grail of Search

Grail, by Eddi 07 via Flickr Search Insider: Stop! Who would claim to be the Bridge to the Death of Google must answer me these questions three. What is your name? Search Engine: Today, call me Wolfram Alpha. I was previously known as Microsoft, Powerset and Cuil. Search Insider: What is your quest? Search Engine: […]

What Yahoo!’s New Display Targeting Options Mean for Marketers

Will Yahoo!’s new targeting features hit the sweet spot for digital marketers? (By clevercupcakes via Flickr) Marketers are increasingly tying their search and display together and, by looking closely at attribution reports, gaining better clarity into how search and display work together to drive sales. This week, Yahoo! announced that they will offer “search retargeting” […]