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Category Archives for Search Marketing


Facebook Page SEO Could Inspire a Land Grab

Image via CrunchBase Today, 360i was quoted in MediaPost about the potential search engine optimization (SEO) value of Facebook including links to Pages in public profiles. Theoretically that adds a ton of links to Pages. But it’s not so clear-cut. If you’ve ever done some vanity searching in Google (come on, admit it) and you […]

Pausing To Rate YouTube’s Sponsored Video

Image via CrunchBase Let’s agree right away that YouTube’s Sponsored Video isn’t the next Google Killer. It’s not even the next Yahoo killer, even though comScore recently reported that YouTube is now the second largest search engine. Fittingly, around the time that the comScore news broke, Google publicly launched search-triggered Sponsored Video ads on YouTube. […]

Have Gadget, Will Search

Amazon Kindle Image via Wikipedia The biggest prediction I’ll make for 2009 is that it will be the first year where the device you search from will matter almost as much as what your query is. Having mobile scale as a viable search marketing channel will be the biggest driver, but this extends beyond smartphones. […]

Schmoozing With The Swami Of Photo Optimization

Meeting a self-described social media swami isn’t necessarily a religious experience, but it’s almost always a learning experience. At least that was the case when I met Shashi Bellamkonda, whose more formal title is the Chief Social Media Evangelist for Network Solutions. I first met Shashi through Twitter, where he has about a thousand more […]

Just The ‘Factz’ On Smarter ‘Surch Enginez’

What don’t the major search engines do well? That’s a burning question these days from way too many parties. It comes up in John Battelle’s most recent post (one that reminds me how effective a writer he is), which culminates in a plea for teaching search literacy in schools, and then journalist Cyrus Farivar’s thoughtful […]