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Category Archives for Search Marketing


Will Search Advertisers Make MyAds TheirAds?

Last week, Google and MySpace both announced major new advertising offerings that will be especially useful for small businesses. Though neither are search-related, both cater to search marketers in different ways. First, MySpace came out with  MyAds, its self-service display advertising platform. For a few days, it was the only major self-service display offering by […]

Google’s 2001 Time Warp

What were you searching for in January 2001? Google can jog your memory, as it brought back the earliest index it has in honor of its tenth anniversary. That was the month President George W. Bush was inaugurated, Andre Agassi won his third Australian Open, and the Indian state of Gujarat endured an earthquake that […]

Paid Search Growth Strong in Q3 According to SearchIgnite Report

This morning, 360i’s sister company, SearchIgnite, released its Q3 report on the state of the search market. This report is the latest in a series of quarterly reports from SearchIgnite that analyze spend from more than 500 marketers across Google, Yahoo!, and MSN. The aim of these reports is to identify trends among the engines […]

Browser Optimizations Means Search 101

Everything you need to know about the future of search engine marketing you learned in the 1990s. That’s an overstatement, of course, but the basics of SEO and SEM — the very first things you probably learned  — now are more important than they’ve been in years for bringing people back to your Web site. […]

Blog Search Stuck in Beta

Whenever I’m talking to marketers about how to listen to their brands, blog search engines always come up as a good starting point. I’ve been having the same conversations for years, and with minor exceptions, I’d do fine using the same slides I’ve used since I started. Here are some examples of the blog search […]