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Category Archives for Search Marketing


The Customization Conundrum

How can you go wrong with offering your customers new ways to customize their experience? Once again, a Web giant is learning that customization isn’t a panacea. Earlier this week, in my last Search Insider for the time being, I reviewed the challenges Yahoo will face with its new SearchMonkey program, in which publishers create […]

SearchMonkey Apes the Chicken Co-Op

Yahoo SearchMonkey is finally here. It’s one of the most important developments affecting search engine optimization, and one that can vastly improve the search experience for users. It could be the most significant, revolutionary, unique search development this year. Yet in its current form, hardly anyone will use it. In another entry in Yahoo’s “God […]