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Digital Marketing & Social Media Blog

Category Archives for Search Marketing

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bing

Bing Ads Go the Way of Google’s Enhanced Campaigns

Last year, Google announced an update to its advertising model – called Enhanced Campaigns – that formally ushered all marketers into the mobile era. Now, Bing has unveiled its own variation that will combine desktop and tablet traffic together, providing advertisers with a better and more efficient advertising experience. The challenges for sophisticated marketers will […]

WWDC

Apple Strengthens its Focus on Search at WWDC 2014

While Apple CEO Tim Cook did not make any hardware announcements during his 2014 Worldwide Developers Conference (WWDC) keynote, the company did address some significant changes to its operating systems for computers (Mac OS X “Yosemite”) and for smartphones and tablets (iOS 8). As expected, many of the announced changes were geared toward the developer […]

GoogleNow

Google Now Update Links Search Intent with Physical Stores

Retailers might not be able to read shoppers’ minds, but a new update from Google Now will help them come pretty close. The latest batch of Google Now cards will proactively alert people when they are nearby a store that carries an item for which they’ve previously searched. Launched in 2012, Google Now is a […]

GoogleAdometry

Google Grabs Adometry to Solve Attribution Puzzle

Google is hoping to glean valuable insight into the consumer path to purchase with its latest acquisition of Adometry, an Austin-based analytics firm that helps marketers measure the overall performance of their online cross-channel marketing efforts. In a Google+ post, the online media giant stated that bringing Adometry into the fold will beef up the […]

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Google’s Pixel Width Driven Title Tags: What Marketers Need to Know

Over the past few months, you may have noticed slight changes to Google’s search engine results pages (SERPs). The effects of the redesign can be seen across several areas such as traditional web listings, site-links, images, news and more. As it relates to Google’s algorithm, the actual results being returned have not changed, but rather […]