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Digital Marketing & Social Media Blog

Category Archives for Search Marketing

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Viral vs. Shareable Content: An SEO’s Perspective

“Viral” and “shareable” are two words that are sometimes used interchangeably in the digital space, but – as a recent Social Media Today article points out – they are not one and the same. This is true when it comes to measuring social impact, and perhaps even truer when it comes to meeting SEO objectives. […]

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Google Settles the (Quality) Score with New Whitepaper

While Quality Score is a key component of Ad Rank that can impact position, price and even ad extensions, advertisers have generally had only a vague understanding of how it works. Google recently released a guide to Quality Score and how to best use it when optimizing an account, along with an updated video on […]

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Bing Reiterates Importance of Schema Markup

While many people automatically turn to Google for information related to search, it can be helpful to remember that not all official search engine advice comes from Google’s Matt Cutts. Bing remains a credible resource for SEO guidance and is committed to sharing it with those that tune in. Duane Forrester, Microsoft’s Senior Product Manager […]

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What’s Buzzing: Pinterest Self-Service Ads, WWDC 2014 & More

It was an exciting end of the week here at 360i, as we were honored at the North American Effie Awards alongside clients Hanes, Oreo and Oscar Mayer. In other news, soccer fans and marketers alike are gearing up for next week’s World Cup kick-off and Instagram unleashed a series of new editing features within […]

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Bing Ads Go the Way of Google’s Enhanced Campaigns

Last year, Google announced an update to its advertising model – called Enhanced Campaigns – that formally ushered all marketers into the mobile era. Now, Bing has unveiled its own variation that will combine desktop and tablet traffic together, providing advertisers with a better and more efficient advertising experience. The challenges for sophisticated marketers will […]