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Digital Marketing & Social Media Blog

Category Archives for Search Marketing

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Google Brings Product Reviews to its Shopping Channel

Another day and another change: Google has once again updated its ever-evolving Shopping channel. The engine recently announced the addition of product ratings to PLAs within search results and Google Shopping pages. The new rating system — which appears in the form of stars and review counts similar to other retailers like Amazon and Zappos […]

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Google Introduces Dynamic Sitelinks to Improve Ad Relevancy

Building on the debut of sitelinks in 2009, Google has introduced dynamic sitelinks to help boost performance for ads appearing without the ad extension. Sitelinks have proven to extend the value of search ads by increasing CTR and linking to content deeper within a site (e.g. in-demand or priority subpages). The difference between advertiser-created sitelinks […]

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Bing Integrates Twitter within its Search Engine

Social signals such as likes, shares, tweets and +1 are playing an increasing role in search engine ranking algorithms. As part of its ongoing social integration efforts (and exclusive partnership with Twitter), Bing recently launched some new features to bring even more Twitter data into the SERPs. Bing search now incorporates an algorithm to help […]

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3 Bing Ad Updates Marketers Will Want to Know About

Microsoft has announced a slew of Bing Ads updates that could stand to impact advertisers’ efforts in the engine. In a recent blog post, Microsoft’s David Pann, General Manager for the Search Network, outlines the platform’s 2015 plans, which include expanding Bing’s reach, introducing new functionalities for advertisers and improving current ad opportunities. This post […]

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Viral vs. Shareable Content: An SEO’s Perspective

“Viral” and “shareable” are two words that are sometimes used interchangeably in the digital space, but – as a recent Social Media Today article points out – they are not one and the same. This is true when it comes to measuring social impact, and perhaps even truer when it comes to meeting SEO objectives. […]