Digital Marketing & Social Media Blog
Google recently switched on encrypted search by default for any user logged in to a Google Account (Gmail, Picasa, Google+ Google Analytics, etc.). Google’s objective in doing so is to better safeguard the privacy of its users as they perform searches on Google. With encrypted search activated, search queries and search traffic is encrypted (using the industry ...
Google is at it again, recently making an update that alters the description area of some natural results rankings pages. The change will only affect certain types of pages – and it’s a relatively small adjustment – but it should encourage webmasters to pay closer attention to their HTML coding structures, tagging semantic and strategy ...
Google recently began testing a drastic change to the way it displays sitelinks within the Search Engine Results Pages (SERPs).Though the search juggernaut has modestly referred to the update as “new and improved” and “expanded and improved,” the most recent look is nothing less than extreme. Sitelinks – the shortcuts to interior pages of your site ...
Google, Bing and Yahoo! recently announced a new supported web initiative called schema.org, which provides some much needed momentum to the creation of the semantic web. The web standard provides a common vocabulary for structured data markup on web pages and serves as a resource for webmasters to improve their natural search results within the ...
Today, Google announced the launch of the +1 button for websites, a feature that enables site visitors to “+1″ content directly from pages themselves (vs. within Google search results). The news comes on the heels of Twitter’s announcement of its own button for websites, and signifies larger trend of social platforms integrating more closely with ...