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Digital Marketing & Social Media Blog

Category Archives for Search Marketing

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Yahoo Follows Google’s Move to Encrypted Search

Yahoo has made secure search its default setting for all users, meaning that marketers monitoring referral traffic via the engines will experience even greater keyword data loss in their SEO reporting. Earlier this fall, we reported on Google’s move to 100 percent secure search – a significant update in the SEO space considering Google’s dominance ...

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YouTube Update Makes Google+ a Mandatory for Comments

Contributing Authors: Caroline Tseng, Strategist & Jessica Samson, Community Manager at 360i  Still skeptical about whether or not Google+ is relevant for your brand? Some recent news from YouTube may have you thinking differently. In YouTube’s latest update, users will now be required to have a Google+ account in order to comment on videos. More ...

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One Small Test for Google, One Giant Peek at What’s to Come

Recently, Google launched a display test on their coveted Search Results Page. It was done quietly, with only a few test partners, and with little fanfare. Despite the limited nature of the test, the story quickly spread in the media, with many writers expressing surprise at the development. But there is nothing surprising about this ...

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Google Continues AdWords Evolution with Changes to Ad Rank

Google has announced that they are making a change to Ad Rank, the formula that determines the order in which ads appear on a search engine results page. Previously, Ad Rank was determined by two factors: Quality Score and Max CPC. Per this announcement, Google is throwing a third factor into the mix: expected impact ...

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What to Expect from Google’s Rumored Third-Party Cookie-Killer

For years, the major players in online media have been seeking to improve the accuracy of their online tracking while at the same time aiming to solve user privacy-related issues. In the past month, Google in particular has seemingly taken some major steps toward meeting these objectives. Here’s a brief overview of the developments: On ...