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Digital Marketing & Social Media Blog

Category Archives for Search Marketing

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GoogleNow

Google Now Update Links Search Intent with Physical Stores

Retailers might not be able to read shoppers’ minds, but a new update from Google Now will help them come pretty close. The latest batch of Google Now cards will proactively alert people when they are nearby a store that carries an item for which they’ve previously searched. Launched in 2012, Google Now is a […]

GoogleAdometry

Google Grabs Adometry to Solve Attribution Puzzle

Google is hoping to glean valuable insight into the consumer path to purchase with its latest acquisition of Adometry, an Austin-based analytics firm that helps marketers measure the overall performance of their online cross-channel marketing efforts. In a Google+ post, the online media giant stated that bringing Adometry into the fold will beef up the […]

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Google’s Pixel Width Driven Title Tags: What Marketers Need to Know

Over the past few months, you may have noticed slight changes to Google’s search engine results pages (SERPs). The effects of the redesign can be seen across several areas such as traditional web listings, site-links, images, news and more. As it relates to Google’s algorithm, the actual results being returned have not changed, but rather […]

GuidedSearch

Search Meets Pinterest: The Next Generation of Visual Discovery

Pinterest has announced a groundbreaking evolution to its platform called Guided Search. The new feature is built around two main functionalities: (1) predicting what users may be interested in based on their past interactions; and (2) anticipating what users might want in the future – even if they are not sure what that is quite […]

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What’s Buzzing: Model Searches on Twitter, X-Men Makeovers & More

This week saw updates from two of the biggest social platforms. First, Twitter is rolling out a new profile layout for users, which will give Twitter profiles a visual boost. Additionally, in an effort to reduce spam-like content in a user’s News Feed, Facebook has just announced an algorithm tweak that cracks down on Like, […]