Digital Marketing & Social Media Blog
Recently, Microsoft’s Bing and Yahoo! Search – also known as the Search Alliance – announced a change to their trademark policy for the U.S. and Canada that is scheduled to go into effect on March 3. The update means that third-party advertisers will soon be able to use trademarked terms as keywords, as they’ve been ...
Google has announced significant updates to its Social Search offering that continue to socialize and diversify the content within its results pages. These changes, which build on Google’s previous version of Social Search, increase the visibility of social results and add a personalized layer atop the engine’s much-guarded algorithm. As Google puts it, “Relevance isn’t ...
Google is actively modifying the appearance of ad copy within sponsored search results by extending the title portion of paid ads (through repositioning the first description line). While the combination of title and first description may sound subtle, it undoubtedly enhances the appearance of paid search placements, granting greater visibility to a marketer’s messages. The ...
At a recent ICANN (Internet Corporation for Assigned Names & Numbers) board meeting, the group proposed a new program that would open up an endless world of domain naming, allowing organizations to operate new generic Top Level Domain (gTLD) registry. The radical change will launch the world’s domains beyond our current gTLDs (21 total, including ...
According to eMarketer, this year, 46% of retail sales will be influenced by the web – but more than 90% of total retail transactions will take place in stores, from small neighborhood boutiques to national chains. These statistics set the stage for Google’s latest announcement that the engine will now display in-store product inventory status ...