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Digital Marketing & Social Media Blog

Category Archives for Search Marketing

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convo

Google Conversational Search Hints at a New Era of Discovery

Over the past few years, Google has been steadily making advancements to its industry-leading search product. As standalone updates, none are revolutionary, but in aggregate, they form a much larger picture of the type of engine that Google has set out to build. Google’s latest enhancement – Conversational Search – enables users on a Chrome ...

panda

It’s Officially Unofficial: Google’s Panda Algorithm Update

Though not formally announced, many of us in the SEO industry agree that Google has started to roll out its 25th update to Panda. Google Panda was first introduced in 2011 to improve the quality of sites that rise to the top of natural search results pages – a huge benefit to marketers vying to ...

googlephone

Report: What Google’s Enhanced Campaigns Mean for Marketers

Google has announced an update to its advertising model that will formally usher all of its advertisers into the mobile era. The new Enhanced Campaigns will bring mobile to the masses in a manner that will help resource-strapped small businesses, but will pose challenges for larger, more sophisticated search marketers in their perpetual quest for ...

FBgraphsearch

4 Reasons Marketers Should Pay Attention to Facebook Graph Search

People have been speculating for some time that Facebook could emerge as the biggest threat to Google’s dominance in search. With the announcement of Graph Search, that speculation will only gain momentum. So, what is Graph Search and how will it change the way marketers use Facebook (and its partners)? What is Graph Search? According ...

Forrester Names 360i a ‘Leader’ in Annual Report of Top Agencies

We’re honored to share that we’ve been named a Leader in Forrester Research’s biennial WAVE report evaluating agencies’ with top search marketing practices (The Forrester Wave: Search Marketing Agencies, Q4 2012). In the report, Forrester notes that “360i receives top scores in both the current offering and strategy sections due to its strong paid search ...