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Digital Marketing & Social Media Blog

Category Archives for Search Marketing

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GoogleAdometry

Google Grabs Adometry to Solve Attribution Puzzle

Google is hoping to glean valuable insight into the consumer path to purchase with its latest acquisition of Adometry, an Austin-based analytics firm that helps marketers measure the overall performance of their online cross-channel marketing efforts. In a Google+ post, the online media giant stated that bringing Adometry into the fold will beef up the […]

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Google’s Pixel Width Driven Title Tags: What Marketers Need to Know

Over the past few months, you may have noticed slight changes to Google’s search engine results pages (SERPs). The effects of the redesign can be seen across several areas such as traditional web listings, site-links, images, news and more. As it relates to Google’s algorithm, the actual results being returned have not changed, but rather […]

GuidedSearch

Search Meets Pinterest: The Next Generation of Visual Discovery

Pinterest has announced a groundbreaking evolution to its platform called Guided Search. The new feature is built around two main functionalities: (1) predicting what users may be interested in based on their past interactions; and (2) anticipating what users might want in the future – even if they are not sure what that is quite […]

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What’s Buzzing: Model Searches on Twitter, X-Men Makeovers & More

This week saw updates from two of the biggest social platforms. First, Twitter is rolling out a new profile layout for users, which will give Twitter profiles a visual boost. Additionally, in an effort to reduce spam-like content in a user’s News Feed, Facebook has just announced an algorithm tweak that cracks down on Like, […]

Google-Cover

What Google’s Latest Privacy Update Means for Paid Search

In the coming weeks, Google will roll out an update as part of its ongoing efforts to support user privacy. Following initial coverage from the wider digital marketing community (you might have seen some press coverage about it), Google released a formal statement this week reassuring advertisers that they “will continue to have access to […]