Today, we issued a white paper revealing key trends shaping search marketing strategy and introducing PageShare, a new metric for quantifying the success of a brand’s presence on the search engines. As part of this report, a brand SEO audit calculating approximate PageShare was performed for each of the Top 100 Advertisers in the United States.
Key findings from the report:
What is PageShare?
PageShare is a weighted value assigned to a marketer’s presence for a set of keyword terms in the search engines. It is calculated by analyzing the number of text listings occupied by a marketer across the first three search engine results pages (SERPs) for a respective keyword or keyword set and then assigning a weight to each of the marketer’s listings based on their rank.
PageShare helps transform search engine rankings into a straightforward “shelf space” metric so that marketers know their share of visibility for a given term or set of terms. It is a critical component to any marketer’s digital strategy and overall presence in the search engines.
To read more about PageShare and see how the Top 100 Advertisers stack up, download the complete report here.