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Digital Marketing & Social Media Blog

Category Archives for Social Marketing

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What Marketers Can Learn from Weird Al’s Rise to No. 1

If you used the Internet last week, chances are that you encountered a clever marketing blitz from the king of parody himself, “Weird Al” Yankovic. In conjunction with his new album, “Mandatory Fun,” Yankovic released eight music videos in eight days for songs like “Word Crimes,” a play on Robin Thicke’s “Blurred Lines, and “Foil,” ...

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Influencer Spotlight: Catching Up with Zach King

360i’s Influencer Marketing group has worked with thousands of influencers since the practice was formed more than eight years ago. From Pinfluencers to bloggers, and YouTube personalities to Vine stars, we’ve been helping our clients to partner with the most creative and talented online influencers in the game. As 360i’s influencer network (360iRMS) continues to ...

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Snapchat Geofilter Update Hints at Expanded Brand Opportunities

Earlier this week, Snapchat – the app famous for its self-destructing pictures and messages – announced its newest feature: Geofilters. Users in select markets can now add location-based filters (in the form of text or graphics ) as overlays over their snaps. Examples featured in the brand’s announcement video (below) include SoulCycle, The Getty Museum ...