Digital Marketing & Social Media Blog
Twitter has formally unleashed its new remarketing feature to advertisers, following a five-month testing window beginning in July. Tailored Audiences will enable marketers to display promoted content to people who have previously expressed an interest in their brands outside of the Twitter environment. With this update, cookie-based data collected by Twitter-verified technology partners can now ...
This week brought us updates from Facebook, including an algorithm change that will prioritize high-quality content in a user’s News Feed and a new feature that will allow users to more easily curate their Feeds. We also were given a quick and easy solution for transporting Christmas trees (one without the struggle of strapping it ...
Facebook has issued a report corroborating trends in organic post reach that many marketers have been seeing since late summer: Organic reach is on the decline and brands are no longer able to achieve the same results on Facebook with the same investment. The biggest takeaway is that publishing compelling and relevant content on Facebook ...
The short week kicked off on a high note with some exciting news for our team, as OMMA Magazine (MediaPost) selected 360i as its Agency of the Year for 2013 — the highest honor bestowed in the annual awards program. Our Dentsu Aegis sister company, Carat, picked up their own Agency of the Year honors ...
Discovering the things you’re interested in just became easier with the roll-out of Pinterest’s newest update: Place Pins. Similar to rich pins, this update allows users to tag content they’re pinning with greater context by mapping images against locations around the world. This new layer of information not only gives curators more flexibility to organize ...