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Digital Marketing & Social Media Blog

Category Archives for Social Media

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Coffee-Mate Bares More in New Natural Bliss Campaign

To launch its new all-natural line of coffee creamers, and convince consumers that Coffee-mate Natural Bliss is exactly as natural as it says it is, Nestlé Coffee-mate partnered with 360i to put it all out there in a new, groundbreaking campaign for the brand. We hosted a one-day, pop-up coffee shop, where Nestlé staffed a New York […]

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What Broke the Internet in June: #LoveWins & UEFA Champions League

‘What Broke the Internet’ is a month-to-month recap and holistic overview of the most buzzed about daily Internet conversation in the Twittersphere. Through social listening, we’re looking at the top trending topics day-by-day to help marketers understand what is capturing people’s attention and ‘breaking the Internet.’ As an agency powered by curiosity, our teams are […]

weigh sqaure blog

Lean Cuisine Shifts the Conversation Around Weight via #WeighThis

Nestlé’s Lean Cuisine (client) is embarking on a rebrand to shift the company from its diet roots to a modern health and lifestyle brand. In its recently launched social campaign #WeighThis, in partnership with 360i, Lean Cuisine is striking up a conversation around weight, encouraging women to “weigh something that matters.” The effort includes a short video of women […]

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Twitter Launches Autoplay & Full-Screen Views for Video Content

Earlier this week, Twitter announced key enhancements for all native videos, GIFs and Vines within the platform. Following aggressive moves on the video content front earlier this year, Twitter’s rich media units will now autoplay in user timelines, across mobile and desktop. This means video units, including Vines and GIFs, will automatically play (while muted) […]

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What Broke the Internet in May: ‘The Fight of the Century’ & The BBMA’s

‘What Broke the Internet’ is a month-to-month recap and holistic overview of the most buzzed about daily Internet conversation in the Twittersphere. Through social listening, we’re looking at the top trending topics day-by-day to help marketers understand what is capturing people’s attention and ‘breaking the Internet.’ As an agency powered by curiosity, our teams are […]