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Digital Marketing & Social Media Blog

Category Archives for Social Media

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Using Social Data to Inform Your Holiday Communications Strategy

Black Friday and Cyber Monday, two mega shopping events that have been a boon to brands for years, together generated more than 50 Billion dollars’ worth of sales each of the last three years And in 2013, more than 92 million people* shopped on Black Friday alone. While the dollar amount that each shopper actually […]

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Snapchat Partners with Square to Offer Peer-to-Peer Payments

In a surprise announcement on its blog yesterday, Snapchat announced the latest update to its platform – Snapcash. Created in Snapchat’s first-ever product partnership with the mobile payment pioneer, Square, Snapcash is a peer-to-peer payment system, and now part of the growing digital payments trend. Photo via Snapchat What it is and how it works […]

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Facebook’s Latest Update Means Lower Reach for Promotional Content

This past Friday, Facebook announced another update to its News Feed algorithm that will impact how promotional content from Pages is distributed. The update stems from a recent survey Facebook conducted of users to determine how they feel about the content in their News Feeds, where people indicated that they want to see more stories […]

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Twitter Fast Tracks Improvements to Build User Base in 2015

Twitter recently announced the fast tracking of numerous enhancements to the platform which are expected to launch in the first quarter of 2015, and intended to entice novices and stalled users back onto the platform. While Twitter saw increased visitors and impressions during this year’s Super Bowl and World Cup events, its user growth overall […]

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HBO Salutes America’s Veterans with The Concert For Valor

In honor of Veteran’s Day, HBO, in partnership with Chase and Starbucks, is hosting The Concert For Valor, a first-of-its-kind event designed to bring artists, celebrities and millions of Americans together to honor the courage and sacrifice of veterans, active duty service members and their families. Executive produced by Gary Goetzman, Tom Hanks and Joel […]