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Digital Marketing & Social Media Blog

Category Archives for Social Marketing

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Influencer Spotlight: Catching Up with Zach King

360i’s Influencer Marketing group has worked with thousands of influencers since the practice was formed more than eight years ago. From Pinfluencers to bloggers, and YouTube personalities to Vine stars, we’ve been helping our clients to partner with the most creative and talented online influencers in the game. As 360i’s influencer network (360iRMS) continues to ...

geofilter

Snapchat Geofilter Update Hints at Expanded Brand Opportunities

Earlier this week, Snapchat – the app famous for its self-destructing pictures and messages – announced its newest feature: Geofilters. Users in select markets can now add location-based filters (in the form of text or graphics ) as overlays over their snaps. Examples featured in the brand’s announcement video (below) include SoulCycle, The Getty Museum ...

Facebook Mentions

What’s Buzzing: Platform Updates, MTV Snaps & More

The World Cup may have ended this week, but that doesn’t mean we’re all ready to move on just yet. Snapchat kept the memories alive with their Our Story feature, showing off a series of user snaps from Brazil. Twitter, on the other hand, seems ready to move on to the next big thing, saying ...

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What’s Buzzing: Pretzel-Bun Ballads, #WorldCup & More

This week brought record-setting moments for Facebook and Twitter as the World Cup progressed and Brazil fell short of advancing in the tournament. The team’s loss to Germany became the most discussed single sports game ever in Twitter’s history with 35.6 million Tweets over the match. We also saw updates this week from several leading ...