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Category Archives for Social Media

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What Marketers Need to Know About the Social Video Ad Trend

Today, Facebook announced In Stream Video Ads and Instagram Story Ads, two major ad product developments that build on the expected surge in advertiser spending on Social Video Ads. This has been a significant area of focus for all the social platforms. In the past few months, we’ve seen interesting uses for SnapAds, new Twitter […]

2016 Social Media Year in Review

2016 was a transitional year politically, socially and digitally. With the world turning to social media to learn more about current events and have their voice heard, the industry met user demands with a balance of updates that are essential (to inform, amplify, and guide users through the path-to-purchase) and entertaining (updates that bring joy […]

The Marketer Must Read on Facebook’s Measurement Changes

This morning, Facebook released an update on measurement that exemplifies their leadership and commitment to transparency in the social space. As the largest global social platform in terms of monthly active users, it is important that Facebook continually audits and updates the data provided so that advertisers can appropriately buy and measure media to align […]

What Marketers Should Know About Facebook’s Mobile Optimization

Recently, Facebook announced that the platform will begin to prefetch content on mobile to expedite mobile site load time by 29% or 8.5 seconds. Prefetching means that the platform will begin pre-loading organic and paid link content in the News Feed before a link is ever tapped. On average, a Facebook user waits approximately 8-14 […]

The Quarterly Social Media Cheat Sheet: A Guide to Q2’s Platform Updates

As users and brands turn more to social networks to drive their communication and businesses, we’ve seen the social ecosystem continue to update and improve to exceed the needs of users and businesses. From small updates like tweaking the Facebook News Feed algorithm to platform-changing features like Instagram Stories, we saw three key trends emerge […]