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Digital Marketing & Social Media Blog

Category Archives for Social Media

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Lean Cuisine Shifts the Conversation Around Weight via #WeighThis

Nestlé’s Lean Cuisine (client) is embarking on a rebrand to shift the company from its diet roots to a modern health and lifestyle brand. In its recently launched social campaign #WeighThis, in partnership with 360i, Lean Cuisine is striking up a conversation around weight, encouraging women to “weigh something that matters.” The effort includes a short video of women […]

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Twitter Launches Autoplay & Full-Screen Views for Video Content

Earlier this week, Twitter announced key enhancements for all native videos, GIFs and Vines within the platform. Following aggressive moves on the video content front earlier this year, Twitter’s rich media units will now autoplay in user timelines, across mobile and desktop. This means video units, including Vines and GIFs, will automatically play (while muted) […]

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What Broke the Internet in May: ‘The Fight of the Century’ & The BBMA’s

‘What Broke the Internet’ is a month-to-month recap and holistic overview of the most buzzed about daily Internet conversation in the Twittersphere. Through social listening, we’re looking at the top trending topics day-by-day to help marketers understand what is capturing people’s attention and ‘breaking the Internet.’ As an agency powered by curiosity, our teams are […]

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Social Media Cheat Sheet 2.0: A Marketer’s Guide to Today’s Top Platforms

Last fall we posted our first Social Media Cheat Sheet, providing marketers an overview to the top eight platforms at that time. As is the constant in social media, a lot has changed in the last few months. Below is an updated one-pager mapping the top social networks against each other based on various criteria, […]

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A&E Network Gives Viewers More Ways to Participate in Critics’ Choice TV Awards

Television’s best and brightest convened for the fifth annual Critics’ Choice TV Awards at the Beverly Hilton in Los Angeles. For the event, client A&E Network introduced new ways for fans to interact, including allowing them to #TweetaDrink to celebs and vote for the “Most Binge-Worthy” Award for the first time. The new experiences build on […]