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Digital Marketing & Social Media Blog

Category Archives for Social Media

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George

Feeding America Kicks Off Hunger Action Month with #Spoontember

To kickoff Hunger Action Month, 360i teamed up with Feeding America and The Ad Council to launch a multi-platform activation and raise awareness for the one in six Americans struggling with hunger.   As part of the campaign, Feeding America is challenging people across the country to snap a selfie with an orange spoon on […]

Social Media

Social Media Cheat Sheet 3.0: A Marketer’s Guide to Today’s Top Platforms

With half of 2015 under belt, we’ve updated our previous Social Media Cheat Sheet to provide marketers with an overview of the top platforms in the social landscape today. The one-pager below maps the top social networks against each other based on various criteria, taking into account things like user base, tactical applications, KPI’s and […]

Fandom

The Power of TV Fandoms: What Marketers Need to Know

In this current age of cultural obsession, passionate TV fandoms are a goldmine of marketing opportunity. By understanding the importance of investing in fandoms, entertainment marketers have the power to generate hype and create hit shows. In a recent byline published via MediaPost, our Strategy Director of Media & Entertainment Adrian Goodsell shines some light […]

Periscope2

5 Tips for Making Periscope Part of Your Brand’s Content Strategy

The year of live video may very well be upon us, and brands are wasting no time testing the waters with video features and technology such as Periscope – a real-time streaming app owned by Twitter that launched earlier this year. In the last couple months, 360i has partnered with a number of clients including Coca-Cola […]

natural bliss cafe

Coffee-Mate Bares More in New Natural Bliss Campaign

To launch its new all-natural line of coffee creamers, and convince consumers that Coffee-mate Natural Bliss is exactly as natural as it says it is, Nestlé Coffee-mate partnered with 360i to put it all out there in a new, groundbreaking campaign for the brand. We hosted a one-day, pop-up coffee shop, where Nestlé staffed a New York […]