Digital Marketing & Social Media Blog
Earlier this week, Facebook announced an algorithm update that grants brands added reach through the tagging feature. When a Page tags another Page, the post may now surface in the News Feed of followers of both pages (read more here). In other news, McDonald’s is gearing up for a Snapchat account launch, viral internet quizzes ...
This week, Facebook announced yet another update that will influence how marketers’ content is surfaced in the News Feed. Now, brands are able to extend the reach of their posts by “tagging” other Pages. When a Page tags another Page (they mention and link to the Page in their own post), the post may appear in ...
By Chelsea Fuller and Caroline Tseng, Strategists at 360i In this competitive marketplace, brands are in an ongoing race to be the consumer’s best, fastest and longest-lasting friend. But how does one build relationships in this rapid-fire, digital-infused world? The same way our great-great-great grandparents did: through listening and trust. Social media marketing and social ...
As data becomes more readily available to agencies, the way that brands connect with consumers will continue to evolve. During “Social Analytics for Agencies: Getting Smarter, Deeper and Richer in 2014,” a Social Media Week panel hosted by Brandwatch, experts from a range of agencies provided a snapshot on the state of the industry as ...
This week, Facebook stole headlines with its surprise purchase of leading mobile messaging app WhatsApp for a reported $19 billion. The news follows an alleged spurned acquisition of image-based messaging app Snapchat (that one was for a purported $3 billion) in 2013. In addition to the big news, Fashion Week wrapped up and the first ...