Live content has recently exploded on social, but it’s hardly a new entertainment medium. From sports coverage to news reports, viewers have been attracted to live long before social platforms picked up on it. In a new series of blog posts (starting with this one), we’ll discuss how live content taps into our innate human […]
We’re half way through 2017 and many of our social trend predictions from last year have started to materialize with expedited roadmaps towards mainstream augmented reality and options for in-feed shoppable content. New trends have also started to emerge like the importance of brand safety and the anticipated ‘attack’ on television. At this halfway point, […]
Yesterday, Facebook held Day 1 of their yearly F8 Developers Conference, where they announce new products and educate developers and publishers alike on how to best use Facebook’s tools. There were four innovative updates that rose to the top with direct implications for how marketers should use and plan for the platform— Updated Analytics, Messenger […]
As predicted in our 2016 year-end review, 2017 is off to a sprint with new social platform updates that continue to mimic some of the most successful products on other platforms. Across the social landscape, this borrowing of ideas and products has blurred the lines between platform roles, causing marketers to now prioritize the roles […]
Pinterest’s newest consumer search tool – the Pinterest Lens – taps into the spirit of augmented reality, allowing users to literally search the physical world around them and then view the results – including shoppable results – on the Pinterest app. Paired with the concurrently announced Shop the Look feature and more than 10 million […]