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Category Archives for Social Media

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What Marketers Need to Know about Facebook and Third-Party Data

Last week Facebook announced that it would be deprecating a product (Partner Categories) that has allowed advertisers to leverage third-party data on the platform. This data was often comprised of offline behaviors like television tune in, in-store purchases and other in market behaviors, and it served as a great way for advertisers who didn’t have […]

Shaq & Oreo Team Up with 360i For Massive Oreo Chocolate Candy Bar Giveaway

What do Basketball Hall of Famer Shaquille O’Neal and Oreo have in common? They share a birthday, March 6. To celebrate the big day, we teamed up with Shaq and milk’s favorite cookie to give away free Oreo Chocolate Candy Bars. In a series of playful videos, Shaq tries to navigate through his candy bar-filled […]

Vero – True Social: The Truths Marketers Should Know

It’s been hard to miss the inundation of articles about a social platform called Vero bubbling up to the top of your feeds recently. While it launched in 2015, Vero – True Social experienced an abrupt surge in popularity over the last week, currently placing it at #1 on the iOS app store.   For […]

Absolut Vodka and 360i Culminate “The Open Mic Project” with Debut of New Song with Rita Ora

After four inspiring months, The Open Mic Project by Absolut reached its peak at the 60th annual GRAMMY Awards. The platform brought Rita Ora together with fans to create a track inspired by their messages of acceptance submitted on TheOpenMicProject.com. Over the past few months, Rita has been writing and recording the song, “Proud”, preparing […]

Facebook Groups: What They Are & Why Your Brand Needs One

Back in 2008 two passionate Coca-Cola fans named Dusty and Michael accidentally created the first branded Facebook Page. Over the last 10 years that page grew to serve over 107 million global fans, the page went from one free image of a Coca-Cola can to housing thousands of made-for-social promoted posts. This growth closely aligns […]