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Category Archives for Social Media

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4 Immediate Marketer Take Aways From F8 2017

Yesterday, Facebook held Day 1 of their yearly F8 Developers Conference, where they announce new products and educate developers and publishers alike on how to best use Facebook’s tools. There were four innovative updates that rose to the top with direct implications for how marketers should use and plan for the platform— Updated Analytics, Messenger […]

The Quarterly Social Media Cheat Sheet: A Guide to the Latest Platform Updates

As predicted in our 2016 year-end review, 2017 is off to a sprint with new social platform updates that continue to mimic some of the most successful products on other platforms. Across the social landscape, this borrowing of ideas and products has blurred the lines between platform roles, causing marketers to now prioritize the roles […]

What Marketers Need to Know About Pinterest’s New Camera Search Tool

Pinterest’s newest consumer search tool – the Pinterest Lens – taps into the spirit of augmented reality, allowing users to literally search the physical world around them and then view the results – including shoppable results – on the Pinterest app. Paired with the concurrently announced Shop the Look feature and more than 10 million […]

Pinterest Makes a Bid for Search; What Marketers Need to Know

Pinterest has been on the radar of marketers for years. As it’s grown from awareness to consideration, Pinterest promised a tantalizing blend of the audience targeting used by social marketers and the intent-based targeting used by search marketers. However, the uniqueness of the platform has been something of a weakness in an environment where organizations […]

What Marketers Need to Know About the Social Video Ad Trend

Today, Facebook announced In Stream Video Ads and Instagram Story Ads, two major ad product developments that build on the expected surge in advertiser spending on Social Video Ads. This has been a significant area of focus for all the social platforms. In the past few months, we’ve seen interesting uses for SnapAds, new Twitter […]