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Digital Marketing & Social Media Blog

Category Archives for Social Media

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Oreo Brings ‘Nomsters’ to Life in #OreoLab Halloween Campaign

Inspired by some of the most feared monsters of Halloween lore, Oreo, in partnership with 360i, has been busy at work in its Oreo Laboratorium, performing experiments on Oreo cookies to create “nomsters.” Leading up to Halloween, Oreo will be bringing a new “nomster” to life each day this week and unleashing it on the […]

simply

4 Characteristics of Highly Shareable Content

The ways marketers share has changed drastically in recent years, but what marketers share has stayed relatively the same. We are living in the information age, where we share more content, with more people than ever before. It is common knowledge that the incentives for consumers to share, such as prizes and discounts, celebrity appeal […]

alsice

What the ALS Ice Bucket Challenge Can Teach Us About ‘Going Viral’

Virality has become the Holy Grail of success for social marketers, but with so many unanswered questions about “What makes viral content tick?” it’s important that we continue to monitor trends that have organically captured the interest of consumers and glean learnings about said content to incorporate into marketing campaigns. Recently, the #ALSIceBucketChallenge became one […]

PantoneHERO

Social Media Cheat Sheet: A Marketer’s Guide to 8 Top Platforms

Social media is a moving target. Blink and you might miss a major platform update, a huge jump in user base, or the launch of a new ad product. And it’s complex – each social platform has its own nuances in audience, functionality, use cases, paid advertising, content formats and more. For marketers who juggle […]

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Top 3 Takeaways from Expion’s Social Summit

Last week, members of the 360i Community team attended Expion’s 2014 Social Summit. The two-day conference featured marketers from Coca-Cola, Mondelēz, Univision and others. Below is a summary of the top learnings for marketers. Want to improve your content marketing efforts? Just remember the ABCs. Consumers are constantly inundated with marketing messaging online, which presents […]