Continued privacy concerns and increased scrutiny around social media platforms were the main headlines for 2018’s year of social. But 2018 also introduced new areas of interest like the evolution of voice technology, built on ongoing trends like longer-form video consumption with IGTV, and gave us the brief craze over platforms like VERO. Campaigns like […]
Orli LeWinter, 360i’s SVP of Strategy & Social Marketing, co-chairs the 4A’s Social Media Committee and recently contributed to their Whitepaper on Organizing Your Agency for Social. The publication contains in-depth information on how to structure social within your agency as well as predictions on the future of social. Social marketing has become a necessary […]
Today, Instagram rolled IGTV, a long-form video app that will allow all users to share videos up to 10-minutes long. Instagram users with over 10K followers will have the opportunity to share videos up to 1-hour long. All content shared to IGTV will mimic the look and feel of Instagram Stories (Facebook’s fastest growing product) […]
2018 is off to a tumultuous start for social media. Our 2017 Year-In-Review predicted that the focus on transparency and accountability from social platforms would be the focus in 2018, and Facebook’s Cambridge Analytica scandal has locked this into the forefront of conversation. As a result of the scandal, Facebook has spent the last few […]
Finstagram or “Finsta” is a fake Instagram account commonly created by teens for posting sillier, less polished, and ironically more real content for their closest friends to see. Research suggests that forty percent of teens feel pressure to post content that makes them look good to others. Teens have flocked to create Finstas, where they […]