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Digital Marketing & Social Media Blog

Category Archives for Social Media


Snapchat Update: 4 Paid Media Opps & How Marketers Can Best Utilize Them

Over the past year, Snapchat has become an increasingly desirable space for digital marketers. New advertising options, coupled with the platform’s rapid growth, are presenting new opportunities for brands on the platform, and making Snapchat a ‘platform to watch’ as it grows and evolves its paid media capabilities. As recently reported by the Financial Times, […]


How Pinterest’s ‘Visual Search’ Makes Brand Content More Discoverable

Words don’t always cut it for those 17% of daily Pinterest users who are trying to find that perfect something. Sometimes, users just need to see it, to know it’s what they are looking for. Recognizing this need state, the platform rolled out a revolutionary sight-driven tool called, “Visual Search.” Introduced on Monday to IOS, […]


Social Media Cheat Sheet 4.0: A Marketer’s Guide to Today’s Platforms

With Q4 underway, we’re taking a look back at the past quarter to see what changes took place in the social landscape, and how platform growth, earnings and revenue over the past few weeks could affect the space in the future. While Facebook surpassed its Q3 projected growth and YouTube contributed heavily to a successful […]


John Lewis’ ‘Man on the Moon’ Campaign in Numbers & Learnings

Client John Lewis’ Christmas ads are more than just commercials. They’re 2-minute stories that tug at heart strings and get people talking. And in the UK they generate the kind of buzz normally reserved for blockbuster movies. This year is no exception. Partnering with age-concern charity, Age UK, John Lewis’ ‘Man on the Moon’ ad seeks to […]


Influencer Spotlight: Catching Up with Ashley Hesseltine

With the rise of Instagram stars like Elliot Tebele and The Fat Jewish, the platform has become a go-to for comedians looking to reach a broader new audience while tapping into the latest social media trends. In the landscape of Instagram parody accounts, stand-up comedian Ashley Hesseltine has managed to break through the clutter with […]