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Category Archives for Social Media

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What Marketers Can Learn from F8 2019

Facebook’s 2019 F8 conference got off to a bold start this year, with Mark Zuckerberg delivering a keynote speech in front of a banner reading “the future is private.” Following months of backlash over privacy concerns, Facebook chose to focus this year’s conference on features that will help users feel more secure on the platform […]

2018 Social Media Year in Review

Continued privacy concerns and increased scrutiny around social media platforms were the main headlines for 2018’s year of social. But 2018 also introduced new areas of interest like the evolution of voice technology, built on ongoing trends like longer-form video consumption with IGTV, and gave us the brief craze over platforms like VERO. Campaigns like […]

Organizing Your Agency for Social – A Whitepaper from the 4A’s

Orli LeWinter, 360i’s SVP of Strategy & Social Marketing, co-chairs the 4A’s Social Media Committee and recently contributed to their Whitepaper on Organizing Your Agency for Social. The publication contains in-depth information on how to structure social within your agency as well as predictions on the future of social. Social marketing has become a necessary […]

IGTV: What It Is & Why It Matters

Today, Instagram rolled IGTV, a long-form video app that will allow all users to share videos up to 10-minutes long. Instagram users with over 10K followers will have the opportunity to share videos up to 1-hour long. All content shared to IGTV will mimic the look and feel of Instagram Stories (Facebook’s fastest growing product) […]

2018 Social Media Trend Report – Vol. 1

2018 is off to a tumultuous start for social media. Our 2017 Year-In-Review predicted that the focus on transparency and accountability from social platforms would be the focus in 2018, and Facebook’s Cambridge Analytica scandal has locked this into the forefront of conversation. As a result of the scandal, Facebook has spent the last few […]