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Digital Marketing & Social Media Blog

Category Archives for Social Media

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Pinterest’s Promoted Pins Update Preps the Platform for Monetization

Over the past few years, we’ve seen Facebook and Twitter evolve their product offerings to help brands drive users through to a sale. Yesterday, Pinterest announced  that it would be taking similar steps to enhance the user experience on its platform and make it more compelling to advertisers. Anyone following Pinterest has likely heard the […]

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What Broke the Internet in April: Baltimore’s Riots and Nepal’s Earthquake

‘What Broke the Internet’ is a month-to-month recap and holistic overview of the most buzzed about daily Internet conversation in the Twittersphere. Through social listening, we’re looking at the top trending topics day-by-day to help marketers understand what is capturing people’s attention and ‘breaking the Internet.’ As an agency powered by curiosity, our teams are […]

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Fisher-Price Celebrates Motherhood with #TheMOMMYs

Just in time for Mother’s Day, client Fisher-Price is giving people a different way to show appreciation for Mom with #TheMOMMYs  – a global parenting awards ‘festival’ honoring Moms around the world for being, well, Moms. In a departure from Mother’s Day gifts that celebrate moms with cards, flowers and jewelry, Fisher-Price is authentically celebrating […]

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HBO Rallies the Realm to Catch Drogon for ‘Game of Thrones’ Premiere

To celebrate the Season 5 premiere of Game of Thrones, last evening client HBO and 360i, rallied the realm to help locate Drogon – Daenerys Targaryen’s most fierce dragon that went missing towards the end of Season 4. In the world’s largest dragon hunt, we enlisted the help of Game of Thrones fans everywhere to […]

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Social Messaging Apps Help Marketers Reach Large, Global Audiences

Over the past three years the industry has seen a global boom in the use of mobile messaging apps. For some context: 90 percent of the population in Brazil uses messaging apps, 160 billion instant messages were sent in 2013 in the U.K., and an estimated 50 billion instant messages were sent each day in 2014. […]