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Category Archives for Social Media

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What Marketers Should Know About Facebook’s Mobile Optimization

Recently, Facebook announced that the platform will begin to prefetch content on mobile to expedite mobile site load time by 29% or 8.5 seconds. Prefetching means that the platform will begin pre-loading organic and paid link content in the News Feed before a link is ever tapped. On average, a Facebook user waits approximately 8-14 […]

Q2 Cheat Sheet

The Quarterly Social Media Cheat Sheet: A Guide to Q2’s Platform Updates

As users and brands turn more to social networks to drive their communication and businesses, we’ve seen the social ecosystem continue to update and improve to exceed the needs of users and businesses. From small updates like tweaking the Facebook News Feed algorithm to platform-changing features like Instagram Stories, we saw three key trends emerge […]

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How Marketers Can Capitalize on Twitter’s Moments Maker Tool

Starting this month, Twitter is rolling out Moments Maker, a new visual story telling tool. This ad unit is an exciting opportunity for brands that haven’t been able to execute the more pricey Promoted Moments and want to create more visual, linear storytelling that expands beyond the current, curated-only Moments tab. Twitter’s launch of Moments […]

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What the New Instagram Stories Feature Means for Marketers

Yesterday, Instagram introduced “Instagram Stories,” making ephemeral content possible on the platform. To remain competitive in the ever-changing social network landscape, Instagram incorporated Snapchat’s most popular feature (disappearing content) to create a centralized hub for all image and video sharing. Knowing that Instagram has to compete with other platforms for user attention and that unique […]

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Here Are the Key Differences Between Instagram Stories and Snapchat Stories for Marketers

Yesterday, Instagram introduced Instagram Stories, a new feature on the popular photo sharing app that allows users to share multiple photos or videos a day, together creating a “story” that disappears within 24 hours. Initial reactions were quick to draw a comparison to Snapchat’s stories feature and while there are certain, obvious similarities, it is […]