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Category Archives for Social Media

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Organizing Your Agency for Social – A Whitepaper from the 4A’s

Orli LeWinter, 360i’s SVP of Strategy & Social Marketing, co-chairs the 4A’s Social Media Committee and recently contributed to their Whitepaper on Organizing Your Agency for Social. The publication contains in-depth information on how to structure social within your agency as well as predictions on the future of social. Social marketing has become a necessary […]

IGTV: What It Is & Why It Matters

Today, Instagram rolled IGTV, a long-form video app that will allow all users to share videos up to 10-minutes long. Instagram users with over 10K followers will have the opportunity to share videos up to 1-hour long. All content shared to IGTV will mimic the look and feel of Instagram Stories (Facebook’s fastest growing product) […]

2018 Social Media Trend Report – Vol. 1

2018 is off to a tumultuous start for social media. Our 2017 Year-In-Review predicted that the focus on transparency and accountability from social platforms would be the focus in 2018, and Facebook’s Cambridge Analytica scandal has locked this into the forefront of conversation. As a result of the scandal, Facebook has spent the last few […]

Let’s be Real: How Should Marketers Think About Finstagram?

Finstagram or “Finsta” is a fake Instagram account commonly created by teens for posting sillier, less polished, and ironically more real content for their closest friends to see. Research suggests that forty percent of teens feel pressure to post content that makes them look good to others. Teens have flocked to create Finstas, where they […]

What Marketers Need To Know from F8 2018

This year’s F8 developers conference took a different tone. And no, we aren’t talking about the introduction of Facebook Dating. Following the Cambridge Analytica scandal, privacy was top of mind a Facebook introduced new features like Clear History, which enables users to better understand how their information is being shared with connected websites and apps […]